2 responses to “Enterprise 2.0: New Tech, Same Old Marketing”

  1. Jim

    But this assumes that the only benefit is having new leads come in. Conferences are also a way to connect with existing clients and a cost-effective way to get multiple people together for multiple clients.

  2. Steve Mann

    Jim.. you are absolutely right, thanx for the comment. And I don’t disavow any of the other reasons for a vendor to attend a tradeshow – buzz, networking, client connections, partner connections etc. etc. etc. But what I am saying is that the prospect oriented marketing I am seeing is “old”, scatter-shot and not very effective. I think there are many things an organization to do (as mentioned above) to improve their Return On Tradeshow Investment.