Both Ben and myself often talk about how lean business models provide a competitive benefit in good times, and are crucial in a downturn that we are now living through. We can keep on explaining the pull-model vs. traditional software sales again and again … or jus sit back, shut up, and let a company that actually practices it explain it with one single slide. Yes, this picture is worth a thousand words:
(From a longer presentation by Atlassian Chief Rebelutionary Mike Cannon-Brookes. His entire post is worth reading.)
Atlassian is a “different” company in so many ways… no wonder they are still hiring while the rest of the world is busy downsizing. But one thing I’ve not realized until now is they have a backup business plan. They could quit Technology tomorrow and become a Creative Agency overnight. Need proof?
How about this video – the perfect recruiting tool, if you ask me:
More recently they launched Create and Edit, a 3-part “wiki drama”:
This from a hard-core development company. Aren’t these guys supposed to be a bunch of left-brained geeks? There must be a secret Australian bug that turned them into right-brained creative types…