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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

2 responses to “A Vertical That’s Starting To Make Sense”

  1. Rod Drury

    Was it planned?

    Page 33 of Xero offer document. 11 May 2007:

    “Xero’s strategy is to empower the accounting community with a product that enhances their business”.

    Why would you build an accounting system without addressing the requirements of the accountant?

    In the case of Xero, we’re not moving traditional accounting to the Internet, we’re building a platform that connects the whole ecosystem and every stakeholder. This includes accountants, bookkeepers, banks, carriers, tax authorities, suppliers, customers, employees, directors and other solution providers etc.

    Now we have the core engine largely in place, over the next few months you’ll see more specialist offerings emerge.

    This ability to leverage the core platform into related product families is one of the obvious benefits of SaaS.