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Co-Founder and CEO of EchoSign from inception through tens of millions in cash-flow positive SaaS revenue and acquisition by Adobe Systems Inc. Jason then served as Vice President, Web Services at Adobe, where EchoSign was named the most successful acquisition of 2011-12, posting 199% YoY growth.

One response to “The Virtues and Opportunities in Being #2”

  1. Shaleen Shah

    While your arguments make sense, I wonder if any brand has actually succeeded campaigning as No.2. Everyone wants to be on top.. but then, the load gets heavier and gravity takes it toll. Before you know it, they fall off – leaving you standing tall. I have to agree, being the second best isn’t that bad at all.