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2x startup Founder & CEO who has gone to the Dark Side of VC. His first company, BuildOnline was sold in 2005, his second, Koral was acquired by and became known as Salesforce Content, while Mark served as VP Product Management. In 2007 Mark joined GRP Partners in 2007 as a General Partner.  He focuses on early-stage technology companies, usually looking at Series A investment, and blogs at the aptly titled Both Sides of the Table.

3 responses to “One of the Biggest Mistakes Enterprise Startups Make”

  1. jackc

    So many start-ups who are now being hyped as ‘enterprise plays’, including those who have recently ‘pivoted’ away from a consumer-facing strategy seem clueless about the wisdom you have written above. Any company who truly wants to grow to be large in enterprise IT, must understand and believe all of the points above, or they will stall out, and end up being acquired for talent and/or IP, far short of ever becoming a major player. And maybe some of these companies (or likely their VCs) don’t care, and will make out nicely on the exit.