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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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3 responses to “Microsoft, Google, Azure and Data Centres”

  1. Mike Riversdale

    Hmmm, I find that analysis and especially the summary a wee bit naive.

    Whether one is or isn’t built upon Dell boxes, IBM boxes or Kellogs boxes no-one is every going to see them. It’s the service being provided that will win the day and so far the only services (at this level) are from Google, Amazon and Zoho.

    Being “corporate” is a battle that may help Microsoft but it also may hinder them just as much.

  2. Ben Kepes

    Mike – cheers for the comment. Like I said in the text – the decision about what sort of boxes get used while unimportant are symbolic of an ethos which is important and gives us a glimpse of two very different strategic directions