- What kind of deals should I be doing?
- What stage? What price? With which other investors?
- Should I focus on geographies or industries?
- Should I trust my instincts for founders and products or should I be more focused on the market size or business plan?
One of the major calibration pieces for me was where to find deal flow. As a VC you want to feel like you have “proprietary sources” of deal flow. Otherwise you’re a stock picker, which in this business isn’t a good thing.
I sorted out pretty early that lawyers were a great source of deal flow. Why? Because entrepreneurs often went to lawyers at their earliest stages to get their company registration done. Entrepreneurial lawyers like Don Lee, Dave Young or Ted Wang are good at sussing out which entrepreneurs are high potential. They are likely taking losses on their first project with the entrepreneur so they select carefully. I’m not saying that lawyers were my screening process – simply that they knew about deals early on and they had voted with their time and pocketbooks so I knew I had a degree of filtering.
Of course I went through normal other channels of deal flow. I spent time on college campuses. I tapped my friends at big tech companies (Salesforce, Google, Oracle). I asked for intro’s from entrepreneur friends. I attended events. I did speaking gigs. I hustled.
I eventually stumbled on to the best source of high-quality deal flow imaginable – blogging. The sheer number of relationships I’ve built through being public, transparent and being willing to engage in comments and through social media has enabled me to get to know entrepreneurs even before they launch their next company.
There is one source I never liked and no early-stage VC should – investment bankers. This is no criticism of the banking industry for which there are very useful purposes. But as a source of deal flow it is last on my list and both entrepreneurs and VCs should be careful about working with bankers on an early-stage (seed, a-round) deal. [no, I’m not talking about SVB, Comerica, Square1 and the like. They are venture bankers not investment bankers. Big difference.]
Before I tell you my reasons for never doing a deal that a banker intro’d I have to preface by where I think bankers are enormously helpful on VC deals
- When you are trying to raise “strategic money” since these people are often hard to reach and they are often more used to being approached by bankers
- When you are raising a large, later-stage round given by this time you’ve likely got a fairly large business to run
- International money. Same as strategic – hard to reach, hard to get to know easily
I think my mentality to banker pitches was best summed up in this article about Y Combinator in which Paul Graham apparently made the following quotes
“There are two things that people grumble about Y Combinator that are actually compliments,” he told me.
“One is that Y.C. start-ups are overvalued. The only way for a company to be overvalued is if there’s someone willing to pay that price. So what they’re saying is: Going through Y.C. causes companies to raise money on better terms than they would have otherwise. We wouldn’t have the barefacedness to make that claim ourselves!”
Therefore one goal of Y Combinator appears to be “get the highest price and best terms.”
They have an investment in each company so I can understand that goal. And they have access to some of the most talented technology entrepreneurs so this is a worthy goal for them.
As an early-stage investor that is not always aligned with my goal, which I would express as, “pay the right price for the stage & risk in a way that is fair to the founders yet preserves our ability to grow into our valuation at the next financing event.” As far as “terms” go I’m 100% aligned to have the most vanilla, founder-friendly terms I can.
The other quote from the article is this:
“The other thing they say is that they can’t tell on Demo Day which are the good start-ups. Well, it’s not because the good start-ups look bad; it’s because the bad start-ups look good! Which means we’re doing our job.”
Recap: Our goal is to find investors who pay the highest price and to help make sure that investors can’t tell whether they’re getting a good deal or a bad deal.
Hmmm. Lucky me.
So I stand by my well-read Quora post of why I don’t attend demo days. I reiterate as I did back then – it’s not a Y Combinator thing. It’s a Demo Day thing. I don’t think they serve investors well. I feel like I’m attending theater rather than looking for deals.
They are terrible predictors of success for investors. We are judging how well you are coached on stage. Do you have good quips? Good vocal variety? Or as the article on Y Combinator suggests, “is your accent too heavy?”
I prefer to get to know companies over time.
I know this will read like a criticism of Y Combinator and I’ll get in usual trouble for that, which I reget. Because my nuanced views will be read wrongly. I wish Paul & team could see my views in why Demo Days are right for me as more of my style than anything I think is wrong with them. And for the record, GRP has funded YC alum. With pleasure.
I view Y Combinator as a sort of Harvard Business School or Stanford in that I know the best young people of our generation want to go there. So I know that the people graduating will have a higher proportion of great talent than other places. I know they will continue to produce great successes and that they have a team of great thinkings and leaders running their program.
I also know that there are people close with the program like Sequoia that get access to the companies early and therefore have a proprietary advantage over somebody like me.
It is not my proprietary deal flow. I haven’t built Y Combinator. So if I’m the guy in the audience feeling the power of that great baritone projection with that beautifully designed product and if I am able to fund that company I’m guessing it falls into Paul’s category of a bad startup looking good. Otherwise, “why I am so lucky?” to get access to it when so many other investors who know the companies on a more proprietary basis have picked over it, spent more time with them and chosen not to proceed?
As the saying goes, “If you don’t know who the sucker at the table is, it’s you.”
Bad companies that “look good.”
And so it goes with bankers.
They are designed to help good companies to get access to investors but also to make bad companies look good. They do this because they have amazing skills at writing business plans. They know how to build pitch decks. They have blackbelts in Powerpoint. They tell you how to tell your story. They know the VCs so they know what interests them.
Real life entrepreneurs are messier. And that’s how I like it.
I like to see how they got introduced to me. How good they were at follow up. If they made a mistake how they recovered. I like to see their responses to hard questions – even if I don’t care if they have the “right” answer.
I like to watch how they respond to set-backs and adversity. I like to see how they improve their products when there are obvious holes. I like to debate with them how they will land customers and how they deal with the press.
I judge based on their ability to attract their fellow teammates and what choices they make. And I listen to the reasons their co-founders quit their well-payed job to join them.
I like to hear their passion for the idea. I love complexity. And non-conventional ideas. I love when other investors “don’t get it.” I love businesses that don’t lend themselves well to VC Panels at conferences or Demo Days.
If I’m willing to commit early and be out on a limb then I want to know if I can get a better price. If I wait for traction I know I have to pay up. That’s OK, too. I want to know that if I commit it’s not going to be a party round. I hate party rounds. I generally don’t like to work with founding teams to over-value “collecting logos”
I know that the simple view of this is that I want “cheap” prices, which isn’t true. I have enough investments that people can diligence to tell you that I’ve been fair on price.
But when your banker is pushing me, telling me
- “We’re expecting 3 other offers, so move fast”; or
- “You’ll have to top “x” price to win this deal”
You’ll understand why I have no enthusiasm. My value add in this deal? Ability to move fast and pay the highest price?
And my reward for doing this? I get to watch 2-5% of my investment immediately squandered on a banking fee for the introduction.
To all my banking friends … I’m not a hater. Your skills are much appreciated later in our business. I would gladly work with you on a $50 million late-stage, complex financing. I would welcome you in an M&A process. I value your insights into industries and your unrivaled networks.
But for a-round deals please understand why I don’t want to take the meeting. And given how easy it is to meet VCs through introductions I also wonder what’s wrong with your startup teams that given the unprecedented amount of transparency and access now in our industry – why they chose to hire a banker. Might there even be some selection bias in the companies in which you’re pitching me?
(Cross-posted @ Both Sides of the Table)