Here at CloudAve we're constantly looking for new case studies that justify our love of all things in the cloud. I came across a really interesting post (by the way – big ups to Diigo who we use for our collaborative sharing tool) that is an excellent case.
Heavy is a ad revenue company that utilises video. In a twist however instead of selling ads directly in the video stream, heavy sells an enormous ad that surrounds the video. Example below;
The CTO of heavy describes the lumpy revenue they earned – great in holiday times and shallow or non-existent through the rest of the year. This would have been fine but hosting charges don't change with revenue drops – Heavy was still faced with six figure hosting charges from traditional storage companies (in this case Rackspace and Akamai).
As is often the case in situations like this, a C-level fracas ensued with the CFO telling the CTO to do something! Being a forward looking chap the CTO investigated the then new and unproved Amazon Web Services offering. The graph below tells the story it shows pre-shift and post-shift bandwidth utilised;
It has to be said it isn't a complete like-for-like comparison. The various points on the chart indicate different changes;
- Heavy remodelled it's backend to be more RESTful and sliced it all into nice bite sized pieces
- Indicates where Heavy took the funds saved from the above changes and used it to fund an initial experiment on Amazon S3 the experiment proved successful and so…
- Is where Heavy put the pedal to the metal and begun to move everything from old-world to new-world storage (cost details below)
- Is where Heavy went hell-for-leather and moved their CDN off Akamai and onto the cloud
It's a great story – the metrics are pretty outstanding. As Heavy says;
That's a serious saving and indicates just how persuasive cloud based storage can be. Here at CloudAve we love to hear feel good stories that detail the benefits of a move to the clouds – if you've got a story you'd like us to share, feel free to contact us.
Related articles by Zemanta
- Amazon S3 Stats
- Amazon Launches CDN As It Enters A Highly Competitive Field
- Amazon Launches Content Delivery Network. Rivals Watch Out!