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Strategic Consultant with HYPE Innovation, helping enterprises get more value from their innovation programs. Firm believer in the concept of jobs-to-be-done, which stresses the importance of understanding customers' wants and needs. Also sports a 2:57 marathon PR. Dad to two awesome kids.

2 responses to “When customers want a product roadmap, do this instead”

  1. Nadim Hossain (@NadimHossain)

    Thanks, I will definitely try this at BrightFunnel! Rings true from my experience as a PM at larger companies and my more recent learnings as both the chief sales and product person at a startup.

  2. Hutch Carpenter

    Great to hear Nadim. Would love to hear any follow-up based on your experience.