DigitalOcean is very much an outlier. It calls itself a cloud infrastructure provider but essentially it is a traditional hosting provider (although, I’ll have to admit, there is very little to differentiate between a hosting provider and a raw cloud infrastructure vendor). Whatever it does, it is doing it well. DigitalOcean […]
For some in the IaaS space, Germany is one of those markets you have to offer a data centre in. We’ve seen a flurry of announcements over the past 9 months or so, and DigitalOcean’s move into an Interxion data centre in Frankfurt is just the latest.
Others remain cautious. They recognise that Germany is — obviously — a big market. They also recognise that the country’s attitude to privacy and data protection means that certain workloads will only ever be able to run on German soil. But still they hold off. To do German business workloads justice, they argue, you’d actually have to run out of two German data centres (for fail-over and redundancy). And to do German business people justice, you’d have to ramp up your own support and documentation in a new language. Yes, Germans are often amongst those who speak English better than the natives. But not every German business person is a fluent English speaker, and a serious, credible, scalable business entering Germany really needs to be able to support its new customers in their own language.
So opening a data centre (or a few racks in someone else’s data centre) is great. But ‘doing Germany’ (or any other new market) properly requires a lot more than that.