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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

One response to “An Open Letter to CRM and Social Media People”

  1. CorieCRM

    Great post Jacob!

    From the CRM people standpoint, I couldn’t agree more that we should embrace social media as our partner instead of as our enemy. The combination of the two industries in building and strengthening customer relationships is a force to be reckoned with. As you said, both industries have the client’s best interest in mind and if that is in fact the truth, than both parties need to recognize the benefits of working together, namely to provide the most valuable customer experience.