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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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5 responses to “SucessFactors Buys CubeTree – It’s a Defensive Move”

  1. anupkejriwal

    Good points. I can see how it makes sense from SuccessFactor perspective.

    What I am a bit baffled by is the rush to get acquired from CubeTree perspective. This market is just starting to catch fire and business is just starting to get create. I suspect over the next 2-3 years you will see a few new SalesForce/Siebel/BEAS etc..out of this cycle…so a bit puzzled. I am sure its a very smart team and did what they believe to be the best.

    (Full disclosure…we offer a similar business collaboration service @

  2. Ben Kepes

    @Anup – simple really $20mill is a lot of cash….

  3. panther

    yeah.. but if they’ve raised $12… doesn’t leave a lot of money for employees once preferences clear..

  4. Isaac Garcia

    Cubetree raised $8mm in Nov 2009.
    They were prob sitting on $4-$6mm cash still.
    Net of the $20m cash is only ~$15m.

    Still a lot of cash, but the numbers don’t fully add up for me either.

  5. Ben Kepes

    @Isaac – you’re parsing this in terms of your own product which is (although I hate the term) a platform. CubeTree is a nice feature and all but it’s just that – the opportunities are limited and once all the major players have got their social fix, there’ll be little left over. I think the decision they made will prove the right one