The Day Hp Got Killed. Publicly. By HP.

Recently I wrote up a positive example how Twitter, and generally public participation can enliven a conference. Today we’ve witnessed the opposite. Twitter KO’d HP at Oracle OpenWorld. No, let me correct that. HP KO’d HP. This keynote will be a case study for years to come. No more comments… just a few selected tweets, in reverse chronological order (you might want to read it bottom up).

juliebhunt: RT @rwang0: Classic! RT @fuadar: RT @darylorts: #oow10. 41,000 attendees: 36,236 are currently asleep. Thanks #hp.

chirag_mehta: RT @effectivecio: For two years now, having HP keynote at #oow10 is like having your ex-wife offer an awkward toast at your 2nd wedding

pythianfielding: #hp I want my last hour back #oow10

darylorts: #oow10 never has the bar been set so low before Larry takes the stage. Thanks #hp.

SidVoice: Whoever is managing #socialmedia @hpnews will be bogged down by the negative sentiment about #hp from #oow10

rwang0: Those were the most fake “live” demos I’ve ever seen. I couldn’t tell if they were real. #oow10 #oracle #hp

COMPUTERWOCHE: RT @rwang0: The official hashtag for this event #keynotetorture #oow10 #hp.

Darcy_Lussier: RT @luckenbach: #oow10 #HP must think we are stupid. might want to update your timestamps on allegedly “live demos”… today is not the 12th

jamesfarrar: RT @ZoliErdos: Wow, HP getting killed. Do they read Twitter? #OOW10

rwang0: Officially now the worst keynote I’ve seen in 10 years. #oow10 #oracle #hp

marksmithvr: RT @barneybeal: RT @pgreenbe: #oow10 What makes this even worse is that the HP guys seem to be READING the presos 1/2 the time|Think Hurd was on for this 1?

dbmoore: Huge missed opportunity for #HP at #OOW10

rwang0: Advice to HP 2: find energetic speakers who don’t read the notes from the big screen. #oow10 #oracle #hp

marksmithvr: @joshgreenbaum says is this pre-show just a way to make Larry Ellison look GREAT & make HP look real bad…. #OOW10

StefanRied: RT @rwang0:Not one thing of value about Oracle in 1 hour. Help! #oow10 #oracle #hp<Larry will look great after this, no matter what he says

RevenueMaven: I can’t believe that either HP or Oracle think that this is good use of time or is building goodwill. #oow10

DeirdreS: RT @DarylOrts: #oow10. 41,000 attendees: 36,236 are currently asleep. Thanks #hp. – and the rest are tweeting their discontent

ldignan: RT @Irregulars: Wow, HP getting killed. Do they read Twitter? #OOW10

marksmithvr: RT @ingo_peters: Wow! I’ve *never* seen a public speaker (Dave Donatelli/HP) get virtually mobbed before. Even Oracle got in on the action. #oow10

pgreenbe: #oow10 What makes this even worse is that the HP guys seem to be READING the presentations half the time.

dbmoore: RT @rwang0: The official hashtag for this event #keynotetorture #oow10 #hp <The hilarity continues.

fuadar: Drag and drop time For HP #oow10 #dragoffthepodium

Irregulars: Wow, HP getting killed. Do they read Twitter? #OOW10

rwang0: Dear #HP Management, I’m happy to provide you a full day of free Go To Market consulting. This is horrible today. Shameful. #oow10 #oracle

rwang0: half the audience is on their mobile device. the other half head bobbing. #oow10 #oracle #hp

maslett: HP giving a lame duck keynote presentation. #oow10

zolierdos: @Zemanta popped this up http://bit.ly/936PPc (expand) just when evryone tweeted how bad teh HP commercial was #oow10

darylorts: #oow10. 41,000 attendees: 36,236 are currently asleep. Thanks #hp.

gaelthome: RT @carterlusher: #oow10 This HP infomercial is a criminal waste of an opportunity…

tbjbuzzient: RT @gurdeepd: I hope HP is doing some sentiment analysis on this keynote at #oow10

gaelthome: RT @mfauscette: #oow10 I thought keynotes were supposed to talk vision, strategy and innovative new things, guess I was wrong #HP

eliklein: RT @mfauscette: #oow10 the Twitter stream is turning nasty, they should monitor and realize that the audience is not resonating with the HP ad