• Home
  • Blog
  • About
  • Contact
CloudAve
Software in Business. The Business of Software.
  • Business
    • Analysis
    • Entrepreneurship
    • Marketing
    • Strategy
    • Small business
  • Technology
    • Application Software
    • Infrastructure
    • Open Source
    • Mobile
    • Platforms
    • Product reviews
    • Security
  • Misc
    • Design
    • Just for fun
    • Trends & Concepts
  • Your POV
  • Sponsors
Browse: Home / Cloud Computing, Advertising and TV

Cloud Computing, Advertising and TV

By Paul Miller on April 20, 2010

From a trebling of web traffic within sixty seconds of Channel 4 mentioning the Celebrity Big Brother URL on-air, to 59 million hits in a day to a restaurant web site advertised during the US Super Bowl, advertisers, broadcasters and technologists are falling over themselves to exploit a massive — and growing — opportunity.

In my latest piece for GigaOM Pro I take a look at some of the ways in which the elastic nature of Cloud Computing is being exploited in order to support the increasingly rich interplay between on-screen and online content.

As more of us watch television whilst also able to get online with a laptop, tablet or smartphone, the opportunities for further interaction – and the prospect of extreme spikes in traffic within seconds of an on-screen prompt – grow by the day. There are some interesting examples of early success here, but it remains an opportunity that is still a very long way from being fully understood or exploited.

Thanks to Tom Lounibos at SOASTA, Andy Parker at Channel 4, and everyone else who took the time to speak with me as I prepared the piece.

Image ‘138/365: It’s not Rocket Science FUTAB‘ by Christopher Thomas, shared on Flickr with a Creative Commons license.

Related articles by Zemanta
  • Go Daddy Ad Drives Huge Traffic Spike (datacenterknowledge.com)
  • Monday Morning Marketing Quarterback: Which Superbowl Ads Scored On The Web? (techcrunch.com)
  • How MySpace Tested Their Live Site with 1 Million Concurrent Users (highscalability.com)
  • IBM Testing Cloud Set for Production (datacenterknowledge.com)

(Cross-posted @ The Cloud of Data )

Post Views: 0

Share:

  • Twitter
  • Facebook
  • LinkedIn

Posted in Application Software | Tagged advertising, Andy Parker, Big Brother, Channel 4, cloud computing, GigaOM Pro, SOASTA, Super Bowl, Television, Tom Lounibos, web 2.0, web 3.0 | 1 Response

Paul Miller

« Previous Next »
feed mail facebook twitter linkedin

Sponsor Posts

    No feed items found.

    No feed items found.

Cloud Tweets

Tweets from @ZoliErdos/cloudave-widget

Popular Posts

  • What Makes an Entrepreneur? Four Letters: JFDI
  • Home
  • The Five-Step Maturity Model for Building a Collaborative Organization
  • Hype Cycle for Emerging Technologies 2010: The Rise of Idea Management
  • 10 Critical Requirements for Cloud Applications
  • Collaboration in the Supply Chain, Where is it?
  • Why Is It So Hard to Innovate in Online Education?
  • ETLs and APIs – A Thought Stream on the Matter, Are Things Really Changing That Much?

Archives

Authors

  • Adron Hall
  • Chirag Mehta
  • Christian Reilly
  • Dan Morrill
  • Derek Pilling
  • Hutch Carpenter
  • Jarret Pazahanick
  • Jason M. Lemkin
  • Joel York
  • John Taschek
  • Krishnan Subramanian
  • Mark Suster
  • Michael Krigsman
  • Ofir Nachmani
  • Paul Miller
  • Quinton Wall
  • Randy Bias
  • Robert Duffner
  • Sadagopan
  • wprss
  • Zoli Erdos
Sponsored by: