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Co-Founder and CEO of EchoSign from inception through tens of millions in cash-flow positive SaaS revenue and acquisition by Adobe Systems Inc. Jason then served as Vice President, Web Services at Adobe, where EchoSign was named the most successful acquisition of 2011-12, posting 199% YoY growth.

One response to “The Lead Plateau You May Hit Just As It Gets Good. How to Plan Around It.”

  1. Peter Williams

    The first break is very important. It opens up window full of opportunities. Demand generation is the first critical step towards that. Invest in online and offline promotions to build up a brand. Make your presence felt. Once that gains traction, conversions of leads in to sales will be possible. VP of Sales can work wonders in such a scenario.