David heads up D2C, a consulting firm which provides business and social media consulting as well as advising on Cloud based solutions for accounting, content, collaboration, and web publishing. He is Chair of the UK's Intellect Software as a Service Group, a director of EuroCloud UK, on the governance board of the Cloud Industry Forum and a regular speaker at social media and Cloud Computing events including chairing London's Cloud Computing World Forum in 2009, 2010 and 2011. He has been appointed to the governance board of the Cloud Industry Forum. David organizes London Wiki Wednesdays, was one of the founders of CreativeCoffee Club and was part of the team that started Amplified (the Network of Networks). LinkedIn TwitterFacebook

One response to “Social CRM – the new rules”

  1. Harry Klein

    I’ve long contended that CRM could be vastly improved if the “C” in CRM was actually the focus of the tools. While social media makes it easier to listen to customers there is no guarantee that the “C” in CRM will become more important. Caring about the “C” is not a matter of technology. It’s a matter of philosophy, strategy, commitment, discipline, and rewarding desired behaviors. Without these focal points, no technology will make the “C” anything more than a letter.