Enterprise 2.0 Trends: Which vendors are in the running?

By Mark Fidelman on March 1, 2010

While doing some Enterprise 2.0 vendor research, we discovered some interesting trends from the E2.0 space. Using Google’s Double-Click Ad Planner, we were able to establish a general picture of the companies’ overall traffic.

It’s still very early in the Enterprise 2.0 race, but Yammer appears to be the best horse on a muddy track. But in terms of visitor time on site, Google believes Spigit currently has the advantage.

Why are some Enterprise 2.0 vendors off the list?

We left some of the Enterprise 2.0 vendors off the list either because the traffic wasn’t high enough to register with Google or there wasn’t a way to discern traffic for an individual product (e.g. SharePoint URL is a sub-domain of Microsoft as Beehive is a sub-domain of Oracle).

The CEO Jockey List

Company	Year Founded	CEO Jockey
Yammer	2008	David Sacks
Alfresco	2005	John Powell
Atlassian/Confluence	2002	Mike Cannon-Brookes
OpenText	1991	John Shackleton
Acquia	2007	Tom Erickson
Jive Software	2001	Tony Zingale
MindTouch	2005	Aaron Fulkerson
SocialText	2002	Eugene Lee
Spigit	2007	Paul Pluschkell
Grovesite.com	2002	Thomas I. Selling

CXO Summary – Place your bets

By any measure, all of these companies have substantial traffic. Yet it’s still early. Expect all of these companies to gain momentum in 2010 and finish the year with stronger positions. I also expect a few more vendors to emerge and challenge the companies above. Asana comes to mind as does Google Wave and 12sprints by SAP.

SharePoint 2010 and Oracle’s Beehive will gain significant adoption due to their market positions, but their general approach will not work for everyone.

The question then, is how do you know who to bet on? I’ll handicap the field in later posts. Stay tuned.

(Cross-posted @ Seek Omega )

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5 responses to “Enterprise 2.0 Trends: Which vendors are in the running?”

David Terrar March 2, 2010 at 10:32 am | Permalink

This is a very short list. There are probably around 70 or 80 companies that would be worth tracking in the E20 space.
Mark Fidelman March 2, 2010 at 10:49 am | Permalink

Thanks David, can you please add to the list in the comments here? Some of the E2.0 companies were not mentioned due to low traffic or because it was impossible to discern subdomain traffic.
wileyccoyote July 26, 2010 at 6:48 pm | Permalink

Decent list to start, Mark. Thanks for sharing. May I add INgage Networks (formerly Neighborhood America) to the list? Established in 1999, we’re one of the oldest Enterprise 2.0 vendors that is also considered a thought-leader in the Gov 2.0 space as well. Feel free to point your readers to our online library of ROI case studies and white papers (http://www.ingagenetworks.com/resources)and what analysts say about our service and proven platform: http://www.ingagenetworks.com/analysts.
Mark Fidelman July 26, 2010 at 8:12 pm | Permalink

Thanks Wiley. I’ll publish a larger list in the next month or so. Currently I am buried by a new product launch.
Jane Hagen September 11, 2010 at 6:41 am | Permalink

Mark, I am the VP Marketing for GroveSite, one of the ‘vendors to watch’ in your list. I know what you mean about being buried in a product launch. We have a new relational database product to be announced soon – , an easier more affordable alternative to Quickbase. In addition, users will be able to add other capabilities from the GroveSite collaborative toolkit: file sharing, project management, issue tracking, wiki web pages and so forth. Our market includes some of the big-name retailers/manufacturers of consumer products who use GroveSite to collaborate with overseas vendors and manufacturing locations. They especially will have immediate need for a customizable relational database to track merchandise samples and so forth. Thanks for including http://www.grovesite.com in your list.