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Enterprise 2.0 Trends: Which vendors are in the running?

By on March 1, 2010

While doing some Enterprise 2.0 vendor research, we discovered some interesting trends from the E2.0 space.  Using Google’s Double-Click Ad Planner, we were able to establish a general picture of the companies’ overall traffic. 

It’s still very early in the Enterprise 2.0 race, but Yammer appears to be the best horse on a muddy track.  But in terms of visitor time on site, Google believes Spigit currently has the advantage.    

Enterprise 2.0 - It's a horse race

 

Why are some Enterprise 2.0 vendors off the list?

We left some of the Enterprise 2.0 vendors off the list either because the traffic wasn’t high enough to register with Google or there wasn’t a way to discern traffic for an individual product (e.g. SharePoint URL is a sub-domain of Microsoft as Beehive is a sub-domain of Oracle).

The CEO Jockey List 

Company

Year Founded

CEO Jockey

 Yammer

2008

David Sacks

Alfresco

2005

 John Powell

Atlassian/Confluence

 2002

Mike Cannon-Brookes

OpenText

1991

John Shackleton

Acquia

 2007

Tom Erickson

Jive Software

2001

Tony Zingale

 MindTouch

2005

 Aaron Fulkerson

SocialText

 2002

Eugene Lee

Spigit

2007

Paul Pluschkell

Grovesite.com

2002

Thomas
I. Selling

CXO Summary – Place your bets

By any measure, all of these companies have substantial traffic.  Yet it’s still early.  Expect all of these companies to gain momentum in 2010 and finish the year with stronger positions.  I also expect a few more vendors to emerge and challenge the companies above.  Asana comes to mind as does Google Wave and 12sprints by SAP.  
 
SharePoint 2010 and Oracle’s Beehive will gain significant adoption due to their market positions, but their general approach will not work for everyone. 
 
The question then, is how do you know who to bet on?  I’ll handicap the field in later posts.  Stay tuned.

(Cross-posted @ Seek Omega )

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EVP Sales of MindTouch. Mark has advised many start ups including a social networking site that was sold to Barry Diller's IAC.  Before joining MindTouch, Mark led global sales efforts as an Executive Vice President for a publicly traded company, headed sales efforts for a technology division of AT Kearney and EDS, and served as Vice President of Sales and Marketing for a Singapore based corporation. Mark blogs at Seek Omega

5 responses to “Enterprise 2.0 Trends: Which vendors are in the running?”

  1. David Terrar
    David Terrar March 2, 2010 at 10:32 am |

    This is a very short list. There are probably around 70 or 80 companies that would be worth tracking in the E20 space.

  2. Mark Fidelman
    Mark Fidelman March 2, 2010 at 10:49 am |

    Thanks David, can you please add to the list in the comments here? Some of the E2.0 companies were not mentioned due to low traffic or because it was impossible to discern subdomain traffic.

  3. wileyccoyote
    wileyccoyote July 26, 2010 at 6:48 pm |

    Decent list to start, Mark. Thanks for sharing. May I add INgage Networks (formerly Neighborhood America) to the list? Established in 1999, we’re one of the oldest Enterprise 2.0 vendors that is also considered a thought-leader in the Gov 2.0 space as well. Feel free to point your readers to our online library of ROI case studies and white papers (http://www.ingagenetworks.com/resources)and what analysts say about our service and proven platform: http://www.ingagenetworks.com/analysts.

  4. Mark Fidelman
    Mark Fidelman July 26, 2010 at 8:12 pm |

    Thanks Wiley. I’ll publish a larger list in the next month or so. Currently I am buried by a new product launch.

  5. Jane Hagen
    Jane Hagen September 11, 2010 at 6:41 am |

    Mark, I am the VP Marketing for GroveSite, one of the ‘vendors to watch’ in your list. I know what you mean about being buried in a product launch. We have a new relational database product to be announced soon – , an easier more affordable alternative to Quickbase. In addition, users will be able to add other capabilities from the GroveSite collaborative toolkit: file sharing, project management, issue tracking, wiki web pages and so forth. Our market includes some of the big-name retailers/manufacturers of consumer products who use GroveSite to collaborate with overseas vendors and manufacturing locations. They especially will have immediate need for a customizable relational database to track merchandise samples and so forth. Thanks for including http://www.grovesite.com in your list.