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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

One response to “Why Visuals Are So Important”

  1. kirsty

    This is a great article and I totally agree with what you are saying about visualizing information in a simple way that makes sense to the client.. What’s the point in presenting data if no one can understand it? As the creators of BIME, a data visualization software, we put a lot of energy and innovation into our visualizations. Since you are interested in the area of visualization; you might be interested in reading something we wrote about how Obama used data visualization to convince America that his campaign was worth supporting. “How to Win Political Debates with Data Visualization”