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Director, OpenShift Strategy at Red Hat. Founder of Rishidot Research, a research community focused on services world. His focus is on Platform Services, Infrastructure and the role of Open Source in the services era. Krish has been writing @ CloudAve from its inception and had also been part of GigaOm Pro Analyst Group. The opinions expressed here are his own and are neither representative of his employer, Red Hat, nor CloudAve, nor its sponsors.

3 responses to “Bottom Up Adoption, CIOs Watch Out”

  1. Colette Turbeville

    I had to step out and did not get my 2cents in, so here it is: From a marketing perspective we are seeing a decentralization of the department, everyone in the company is encouraged to have a voice and communicate socially about their own authentic experience. And the key is it has to be authentic, not canned, has to be something that they care about and or are interested in. This is a complete shift in the marketing dept role, we encourage everyone to be a thought leader in their own right.