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Director, OpenShift Strategy at Red Hat. Founder of Rishidot Research, a research community focused on services world. His focus is on Platform Services, Infrastructure and the role of Open Source in the services era. Krish has been writing @ CloudAve from its inception and had also been part of GigaOm Pro Analyst Group. The opinions expressed here are his own and are neither representative of his employer, Red Hat, nor CloudAve, nor its sponsors.

3 responses to “Google Buzz And Their Social Strategy”

  1. kinlane

    Great perspective on Google’s strategy. I agree 100%. They definitely have a grander version of social being a layer over the entire Internet, not within a walled garden.

    Their adoption of multiple open standards to make Buzz happen shows this. Atom Publishing Protocol + Activity Streams + MediaRSS + PubSubHubbub + oAuth + OpenID + WebFinger.

    Google Profile, Gmail, GTalk, Google Buzz, Google Calendar, Google Reader, Google Docs, Google Wave, Open Social, and Friend Connect equals quite the distributed social platform.

  2. bennyshaviv


    From a strategic perspecitve – I see your point. From a human factor – its going to be different story, and it will affect the outcome.

    when google search came out it was much better. it was faster, it was simpler, it was a big white search page with a single field and a Google logo, thats it. It was great and everyone wanted to use it.

    when gmail came out it was much better. It was larger, it was faster and it was a leapfrog compared to anything else available at the time. It was great, and everyone wanted to use it.

    Google buzz is missing that “better, nicer, cooler” aspect. I am signed up for it, but I dont see significant difference from anything else that I have today, and on top of that the gmail interface is downright ugly when used for buzz.

    Now dont get me wrong – I am a big google fan and use many of their products, but Buzz at this point seems like a “me too” that isn’t leapfrogging anything that exists today. Its not a disruptive trend like GoogleSearch, Gmail, and GoogleApps were.

    Unless google provide real leapfrog value to users – they will have an uphill battle.

    p.s. Google Buzz will also face resistance from many users because people are already suspicious of google storing too much information about them, and that is another factor to be dealt with.

    my 2-C’s
    benny shaviv