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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

4 responses to “Online Finance – Rigid Segmentation Doesn’t Work”

  1. dahowlett

    @ben – you run the risk of lumping everyone as SoSaaS.

    Distinctions don’t always have much to do with size but required functionality. I know companies of 50 persons running SAP Business Suite – that’s the biggie to which you refer. And yes, BYD is a saas solution so I don’t know where Rod D gets the idea the company doesn’t have a solution. And yes, there will be a huge push on it in 2010.

  2. Ben Kepes

    Dennis – fair call – cheers for the comment

  3. Ian Sweeney


    your classification is exactly how we characterize the market. The interesting question for the MicroBusiness offerings (IAC-EZ, Less Accounting, Clarity Accounting, FreeAgent, etc) is whether they should attempt to go head-to-head with the likes of QuickBooks Desktop in the SMB space. Part of their appeal is the ease/simplicity of use which would be hard to preserve when adding SMB features.

    From a numbers perspective, MicroBiz looks like a better opp. In the US, SMB is about 6M companies and Micro about 20M. And, SMB is saturated (QuickBooks), while MicroBiz is largely un-tapped.


  4. Ben Kepes

    Ian – great minds think alike huh? Glad to hear we’re on the same book. Looking forward to chatting about this more…