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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

4 responses to “Forrester to Analysts that Have Their Own Blogs: Umm, No”

  1. bennyshaviv

    as a business owner and potential customer – its not very appealing to me. People like to listen to real people, that is what blogging is about. If I wanted the official view of any company – I’d contact their PR department. I think that Forester are going to take an image hit over this as well as lose out on new business generation in the long term. If I am a customer of one of their competitors and a blog reader, I would still read the independent blogs of the forrester analysts and it might entice me to consider the alternative with forrester. Not so for reading a washed & starched corporate blog.