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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

One response to “A Small Business Perspective on the Value of Salesforce Chatter”

  1. Fabrice Talbot

    Hi Jacob,

    Good article! I’d be curious to know if more people experienced a decrease in email volume using Chatter. That would definitely be a big plus.

    I had a chance to witness with my eyes a Salesforce chatter discussion stream. It looks great to receive short updates from colleagues. However, I was a bit worried with the amount of updates this account was getting…

    So is Chatter a new office productivity tool or just another distraction?