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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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2 responses to “Multi-Currency – The Maelstrom Continues”

  1. Jackson

    I think the big issue is around the availability and ease of use. Saying SMBs don’t require this functionality and big companies do is limited thinking.

    If an app can give that type of functionality and make it easy for the user it makes it easier for the SMB to scale their business into other currencies without the cost or effort that large businesses can absorb a little easier.

    Just because it is something that has never been available for years is not a good enough excuse it to be easily dismissed.

    Giving tools like this to SMBs levels the playing field a little bit against the larger businesses, allowing them to do business easily in the global marketplace.

    The power of the internet is changing the landscape and features like this are very important to SMBs. I find it funny how incumbent vendors are not grasping this and defending their services as good enough. I wonder if travel agencies did the same thing when services like expedia were emerging.