Social Media in Enterprises – the Elephant in the Ecosystem

As our contribution to London Social Media Week we are putting on Social Media in Enterprises on Tuesday Feb 2nd from 6 till 9pm at the Cass Business School in London (map is over
here).
Why? Well, at Tuttle last Friday Alan Patrick and I realised that there
was no event for the more B2B (Business to Business) and value chain based aspects of
Enterprise/Business aspects of Social Media. This is the “Elephant in
the Ecosystem” – a huge arena, but hard to get your head around easily
and see clearly. So, being us, we decided to put one on – and this is it!
The aim of this event is to look at this unmentioned “Elephant in the
Ecosystem” from lots of angles, so we may get a better view of what it is.
So, what we thought we would talk about is how Social Media can be used by:
– Enterprises: How can use it internally to re-engineer themselves,
– Supply and Value Chains: How does it restructure a B2B value chain,
which can be complex and global
– How to create sustainable business value, not an easy to replicate
one-off.
Also, we want to touch on the Hard Stuff that is brushed under the
carpet, for example:

• how to integrate into existing heritage systems,
• how to handle security issues,
• whether a flat social network structure can work in a firm.

And that’s before we start talking about potential Returns on Investment.
The idea is to have a number of short talks from a variety of people
with various angles on the subject, and a Q&A session – and then break
for drinks and informal discussion.
Speakers (and rough areas covered) are:

• Dr Sue Black, University of Westminster
• Benjamin Ellis, RedCatCo
• Umair Haque, Havas Media Lab
• Adriana Lukas, VRM Labs
• Mat Morrison, The Magic Bean Laboratory
• Alan Patrick, Broadsight
• David Terrar, D2C
• Shefaly Yogendra

Any spare funds at the end of the night will be spent at the pub
afterwards….

(Cross-posted @ Business Two Zero)