Something we’ve expected for some time now, online advertising spending has just surpassed newspaper advertising spending. But don’t expect online advertising to maintain its lead for long. By all accounts mobile will soon surpass online advertising spend due to the sheer numbers of App/internet enabled mobile phones that are appearing worldwide.
While the matrix is comprehensive, there are a few standouts that currently are leading the mobile ad network space. Notably, Google’s Admob has an estimated 59% of the market while Apple’s iAD stands at 8.7% Millennial Media will end 2010 in third place with 6.8% market share and Yahoo with 5.6%
I created the guide to make it easier for you to make a decision on which mobile ad network to choose based on your own unique circumstances. I am doing extensive research on the market and thought I’d share.
Note: a Clickable PDF version can be downloaded on Scribd
I also created a quick Twitter follow guide for Mobile Ad Networks. It’s simple just click on the follow button to track each of these provider’s updates.
- MobiThinking has an incredibly rich collection of recent mobile ad network research
- Follow me and my mobile related questions on Quora to track the answers to additional questions I have on Mobile Ad Networks
- For my Location Based Services research see it on Flickr or on Techcrunch
- Twitter follow guide for Mobile Ad Networks
- LinkedIn metrics are derived from the Business page of the company on LinkedIn.
- Facebook Fan metrics are derived by the Fan page of the brand (if there is one).
Use the clickable PDF version of the infographic for direct links.
Mobile Ad Networks are taking off. The majority of predictions peg the global market at $15 billion by 2015. While predictions are rarely accurate, the market is experiencing phenomenal growth. This is a market to keep an eye on.
P.S. Send me your updates and/or changes with attribution in the comment section below and I’ll update the guide.