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Director, OpenShift Strategy at Red Hat. Founder of Rishidot Research, a research community focused on services world. His focus is on Platform Services, Infrastructure and the role of Open Source in the services era. Krish has been writing @ CloudAve from its inception and had also been part of GigaOm Pro Analyst Group. The opinions expressed here are his own and are neither representative of his employer, Red Hat, nor CloudAve, nor its sponsors.

10 responses to “Deciphering Amazon’s Android App Store Strategy”

  1. Tsahi Levent-Levi


    I think you are correct in your analysis, but I’d add one more option that is open for Amazon, and that’s serving the markets that Google is neglecting: The Android Market comes at a price: you must abide to Google’s rules in order to get your device accepted in there. And while Google may be doing its best to make it easy, they take care of only 3 markets today: smartphones that look like an iPhone, Tablets that look like an iPad and Google TVs.
    There are many other devices that are coming out with Android, but they can’t use the Android Market as Google won’t let them. Amazon can bridge that gap and offer an advanced app store for them.


  2. Matt Clarke

    Interesting Insights Krishnan.

    When you say you expect AWS to go deep on PaaS in the near future (i.e.moving up the stack from IaaS + from SMB to Enterprise) do you envision them gobbling up various APaaS vendors in the Java / .Net space?

  3. Todd R. Levy

    Hello thank you for writing this thoughtful blog.

    I am Todd R. Levy and my company, BloomWorlds, is developing Android’s family friendly app store, to help Android parents discover safe, secure, and appropriate apps for their children by utilization our vetted submission process.

    • Content….Apps must be in our niche
    • Security tests… Antivirus, malware, spyware risk
    • Human element…parental advisory board

    We are launching next month, and would love your opinion.

    Todd at bloomworlds dot com

    Thank you