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EVP Sales of MindTouch. Mark has advised many start ups including a social networking site that was sold to Barry Diller's IAC.  Before joining MindTouch, Mark led global sales efforts as an Executive Vice President for a publicly traded company, headed sales efforts for a technology division of AT Kearney and EDS, and served as Vice President of Sales and Marketing for a Singapore based corporation. Mark blogs at Seek Omega

5 responses to “Will Zoho Conquer the SMB 2.0 Market?”

  1. Jeff Keihl

    I think Zoho will need to better demonstrate/market that it has staying power. With the free and low price model I believe businesses are wary of investing a lot of energy in applications that may be perceived to have a limited lifespan. Zoho may be able to help itself by providing more information on profitability, funding and key alliances.

    What Zoho has done so far is very impressive –many quality tools for small businesses at very affordable prices. I keep expecting to see Zoho accounting to complete the picture.

  2. Raju Vegesna


    If our history is any indication, we are here for the long haul. The company has been around for 14 years, never raised any capital (never had the need) and profitable. While is one of our recent divisions, we have been an established vendor in other markets. More info is available at

  3. Jeff Keihl


    Thanks for pointing out the facts about Zoho. It is a unique and impressive history.

    I was trying to get across that the information did not seem easy to find on the Zoho website and I have not seen it covered much in the press.

    It seemed to me that providing more information about the company would be a very strong selling point to potential customers that may be wary based on a false perception. Why not play it up a bit on the page? Just a thought.

    The fact sheet at does provide some good information — it is just not very easy to find.

  4. Mark Fidelman

    Thanks Jeff for the comments. I’d take it a step further and recommend Zoho build a community around helping small businesses be successful. There are simply not a lot of quality resources for SMB’s to deal with the forthcoming changes in business.

  5. Raju Vegesna


    Yes, we are working on providing additional information in our about us page. Infact, we have plans on revamping the entire site which elevates our focus on the SMB market.

    I agree that we need to build a community for SMBs. That involves quite some effort. I hope we will get there soon.