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Founder of We Wire People, Martijn has 15 years experience in the field of Integration, as an Architect working in and for Enterprises. He mainly advises in case of mergers, application rationalization and Cloud / Social Media back-office integration Martijn blogs at

One response to “Real Profitability Part I: The Big Three and Four”

  1. Fabrice Talbot

    Interesting analysis!

    As we say: “figures don’t lie”. I liked to crack B/S and I/S reports when I was doing my MBA.

    I have one theory to explain why Google productivity per employee is on top: their recruitment process. I went through it a few years ago and I realized that they seek candidates who are very well qualified (over-qualified?) for the job. This means less time to train them and statistically more chances to hire good fit – this tactic was partly possible in the past thanks to the brand appeal (harder now).

    At all time during its growth, Google manage to maintain operating profit with the # of employees growing by 30% on a year-to-year basis. That’s impressive!