Internet software executive and popular cloud blogger at Chaotic Flow, B2B Marketing Strategy, and Cloud Ave, Joel is well known for his work in SaaS business models, sales and marketing strategy, and financial metrics. Professionally, he has managed global sales and marketing organizations serving over 50 countries, including local offices in the United States, United Kingdom, Germany, Israel, and India. He holds degrees in physics from Caltech and Cornell and received his MBA from the University of Chicago.
Joel York is currently VP Marketing at Meltwater Group and Principal at the Internet startup consulting firm affinitos.
By Joel York on February 29, 2012
B2B startup marketing is tough. It used to be that you could polish off a high level message and a slide deck and let the salesperson handle it from there. Today, online marketing is the primary driver of revenue at the typical B2B startup. The new breed of B2B buyer expects your online content to […]
By Joel York on January 19, 2012
There are a few good things in life that you can never have too much of, and at a startup business that good thing is growth. However, we all know there is always a price to pay for overindulgence. To my way of thinking, the key to being a glutton is to balance your consumption […]
By Joel York on September 13, 2011
When not moonlighting at Chaotic Flow and Cloud Ave, I’ve been toiling away at Xignite for the better part of the last three years, and I’m happy to announce that the company has successfully closed $10 million in B round funding. The round was led by of Starvest Partners‘ Deborah Farrington who is #77 on […]
Posted in Application Software, Entrepreneurship, Featured Posts, Infrastructure | Tagged altos, chaotic flow, cloud, Cloud Blog, cloud computing, financial, financial markets, funding, Market Data, market transparency, netsuite, series b, starvest, stock market, venture capital, xignite
By Joel York on August 23, 2011
The three largest US exchanges, NASDAQ, NYSE and CME Group have all recently announced significant cloud initiatives, but financial markets as a group have been slow to get on the cloud bandwagon. Too slow given the potential benefits to their customers and their own needs to increase revenue, market transparency and competitive advantage.
By Joel York on August 16, 2011
It seems a little late in the game for me to be asking a question like “What is SaaS?” But, I’ve always harbored a few embarrassing little secrets on the subject and I think it’s time I came clean. There is a classic Harvard Business School case study called Marketing Myopia by Theodore Levitt that […]
By Joel York on August 10, 2011
Blogging is one of the easiest, cheapest and most effective ways to engage the New Breed of B2B Buyer, yet so many B2B blogs miss the mark. Here are ten “be’s” of the best b2b blogs. It isn’t the first top ten list of best B2B blog secrets, and no doubt it will not be […]
Posted in Featured Posts, Marketing | Tagged b2b, b2b blog, b2b blogs, B2B Marketing, B2B Sales, B2B Sales | B2B Marketing, blog strategy, blog tactics, chaotic flow, marketing blog, sales blog | 1 Response
By Joel York on July 26, 2011
One hundred percent customer self-service is the holy grail of SaaS. Everyone looks for it, but it is never found. Even if your product is simple enough to provide complete self-service purchase, you are unlikely to get away with complete self-service support, because you can’t hang unhappy customer’s out to dry or you will ruin […]
Posted in Application Software, Featured Posts | Tagged best practices, chaotic flow, cloud computing, customer self-service, holy grail, saas, SaaS Marketing, self-service, software as a service | 3 Responses
By Joel York on July 12, 2011
The new breed of B2B buyer and B2B sales rep are engaged in an information arms race. Today’s B2B sales rep that fails to become a trusted adviser is at best irritating and at worst irrelevant.
By Joel York on May 3, 2011
The new breed of B2B buyer remains elusive throughout the B2B buying process, blurring in and out of focus and engaging directly with sales only when there is clear value to be gained.
Posted in Business, Featured Posts | Tagged b2b, b2b buyer, b2b buying process, B2B Marketing, B2B Sales, B2B Sales | B2B Marketing, Business-to-business, chaotic flow, lead score, lead scoring, marketing, saas, software as a service
By Joel York on April 26, 2011
Every day automated trading creates mountains of historical stock data that traders must store and manage for trade execution, compliance, and modeling trading strategies. You’d think it would all be on the cloud already, but it isn’t.
Posted in Application Software, Featured Posts, Platforms | Tagged Algorithmic trading, big data, cloud computing, CloudBulls, Featured, financial services, Market Data, NASDAQ, NASDAQ OMX | 1 Response
By Joel York on April 12, 2011
A new breed of B2B buyer has arisen, a species that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors.
Posted in Business, Featured Posts | Tagged b2b, b2b buyer, b2b buying process, B2B Marketing, B2B Sales, Business-to-business, chaotic flow, Consumer behaviour, Internet Marketing, Marketing and Advertising, Web 2.0 Marketing | 2 Responses
By Joel York on March 8, 2011
What is a typical churn rate for SaaS? What is a good time frame to recover CAC? As SaaS companies mature, high quality SaaS benchmark studies are appearing.
Posted in Business, Featured Posts | Tagged benchmarking, best practices, chaotic flow, Churn rate, cloud computing, opexengine, revenue, saas, saas benchmark, saas benchmarks, saas cac, saas churn, SaaS Metrics
By Joel York on February 22, 2011
The SaaS subscription model shifts risk from the customer to the vendor. Shifting risk back onto SaaS channel partners can put them between a rock and hard place.
By Joel York on December 7, 2010
The BridgeGroup recently surveyed 115 North American technology companies with a special focus on SaaS inside sales metrics and sales compensation for SaaS companies. As SaaS sales organization, metrics and compensation have all been recent topics here at Chaotic Flow, and since it’s always best practice to test theory with reality, I thought I’d share […]
By Joel York on November 16, 2010
Choosing the right go-to-market sales model for your SaaS startup can be a make it or break it decision. Choose right and you grow smoothly from seed funding to A round to B round and beyond. Choose wrong and you spend precious cycles chasing your tail as cash runs out. While most B2B SaaS startups […]
Posted in Business, Featured Posts | Tagged chaotic flow, cloud computing, customer self-service, enterprise sales, saas, saas sales, saas sales model, saas sales models, saas-startup, saas-startups, sales, software as a service, startup, transactional sales | 9 Responses