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Browse: Home / Mark Fidelman

Mark Fidelman

Mark Fidelman

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EVP Sales of MindTouch. Mark has advised many start ups including a social networking site that was sold to Barry Diller's IAC.  Before joining MindTouch, Mark led global sales efforts as an Executive Vice President for a publicly traded company, headed sales efforts for a technology division of AT Kearney and EDS, and served as Vice President of Sales and Marketing for a Singapore based corporation. Mark blogs at Seek Omega

The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)

The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)

By Mark Fidelman on March 2, 2012

For big brands acquiring  customers it used to be a simple formula. Create a great ad + advertise in media with a large audience of potential customers + have a call to action = sales. Brands that follow the old formula can still advertise to millions of people and have plenty of traditional brand impressions. […]

Posted in Marketing | Tagged advertising, Analytics, dachis group, erik huddleston, Infographics, metrics

Why 99.9% of All Mobile Games are Not Profitable: The 6 Things Mobile Game Developers Must Do to Survive

Why 99.9% of All Mobile Games are Not Profitable: The 6 Things Mobile Game Developers Must Do to Survive

By Mark Fidelman on February 28, 2012

Our minds are strongly biased towards causal explanations and they do not deal well with statistics. How else can you explain why mobile game developers continue to create games for an App Store market with 100,000 games already flooding it? Incredibly, there are 104 games per day that are being released into Apple’s App Store […]

Posted in Featured Posts, Mobile | Tagged amazon, Apple, google, mobile games, p4rc, session m

The 5 Best Social Business Articles From Last Week

The 5 Best Social Business Articles From Last Week

By Mark Fidelman on February 13, 2012

I want to highlight a few of last week’s articles that I find particularly engaging and thought provoking. An often overlooked aspect of social business is the immense amount of data that can be derived from social interactions. This data will not only improve our own productivity, but increase the effectiveness of tomorrow’s corporations. Related […]

Posted in Trends & Concepts | Tagged best in class, enterprise 2.0, Social Business

BREAKING: Google to Capitol Records–We’re Not Going to Let You Shut Down Cloud Computing

BREAKING: Google to Capitol Records–We’re Not Going to Let You Shut Down Cloud Computing

By Mark Fidelman on February 1, 2012

Can someone tell Capitol Records that the music has stopped? If you haven’t been following events, Capitol Records (EMI) has sued Boston-based Redigi (a used digital music marketplace) for what amounts to copyright infringement.  Today, Google decided to enter the fray as a third party, and filed an amicus curiae brief (friend of the court) […]

Posted in Business, Featured Posts, Trends & Concepts | Tagged capitol records, Digital audio, EMI, google, lawsuit, Miscellany, music industry, redigi | 1 Response

Master These 5 Remarkable Strategies of Motivation and Go Straight to the Top

Master These 5 Remarkable Strategies of Motivation and Go Straight to the Top

By Mark Fidelman on January 25, 2012

According to a recent Gallup Poll, about a third of all U.S. workers are dissatisfied with either the recognition they receive, their chances for promotion, or the amount of money they earn. Worse, seventy-one percent of American workers are “not engaged” or “actively disengaged” in their work. Since most of us cannot change the economy, […]

Posted in Business, Featured Posts | Tagged enterprise 2.0, gallup, michael wu, Miscellany, motivation, The Science of Social | 1 Response

Music Industry to Business: If We Can’t Buy SOPA/PIPA Laws, We’ll Just Sue You Instead

Music Industry to Business: If We Can’t Buy SOPA/PIPA Laws, We’ll Just Sue You Instead

By Mark Fidelman on January 23, 2012

The song Blackout is moving up the Music Industry charts, and is bound to reach number one because it fits the industry’s belief systems. In what can only be described as acts of Dumb and Dumber, the music industry is now targeting businesses in their quest to censor the internet and control our rights to […]

Posted in Business, Featured Posts | Tagged hollywood, Miscellany, music, music industry, PIPA, redigi, SOPA | 1 Response

How Yammer Should Have Responded to the TechCrunch Ad Hominem

How Yammer Should Have Responded to the TechCrunch Ad Hominem

By Mark Fidelman on January 10, 2012

I can’t help but laugh at the TechCrunch gang’s corporate ad hominem last week. It seemed more of a personal attack than any real attempt to provide a product review. TechCrunch didn’t merely reproach their building mate, they reprimanded them. Stranger, most of the article really didn’t say anything at all, because they were not […]

Posted in Application Software, Trends & Concepts | Tagged enterprise 2.0, Miscellany, sybil, techcrunch, yammer

Why Every Company Needs to be More Like IBM and Less Like Apple

Why Every Company Needs to be More Like IBM and Less Like Apple

By Mark Fidelman on January 5, 2012

I was thirteen years old when I first saw it on TV. An army of blue-gray drones march in lockstep through a long tunnel into an auditorium filled with more drones dressed in futuristic, grey drab. All eyes are transfixed on a big-blue image of a man speaking from a theatre-sized screen, extolling the virtues […]

Posted in Business, Enterprise, Featured Posts | Tagged Apple, Big Brother, enterprise 2.0, IBM, Peter Drucker, Social Business | 3 Responses

5 Reasons Why CapGemini Just Re-Positioned their Management Consulting Practice to Focus on Social Business

5 Reasons Why CapGemini Just Re-Positioned their Management Consulting Practice to Focus on Social Business

By Mark Fidelman on December 29, 2011

Don’t believe the world’s businesses are going social?  Take this recent declaration from CapGemini’s Managing Director, Global Head of Practices, Didier Bonnet when discussing Social Business with me: “We’ve actually repositioned the entire practice around digital transformation. So for us it’s not just changing one service offering; it’s our entire focus globally for our teams […]

Posted in Business | Tagged andrew mcafee, Capgemini, didier bonnet, enterprise 2.0, mit | 2 Responses

The Fastest Way to Lose Your $3 Million a Year Job? Have a Zero email Policy

The Fastest Way to Lose Your $3 Million a Year Job? Have a Zero email Policy

By Mark Fidelman on December 16, 2011

Every time I see an anti-email blog post or even more amusingly a company that issues a zero email policy, I’m always reminded of one of my favorite Einstein lines,  “”Two things are infinite: the universe and human stupidity; and I’m not sure about the the universe.” You have to admire CEO Thierry Breton of […]

Posted in Featured Posts, Trends & Concepts | Tagged atos, email, enterprise 2.0, thierry breton

If Your Company is Still Blocking the Move to Social, Then Join Electronic Arts in Battle

If Your Company is Still Blocking the Move to Social, Then Join Electronic Arts in Battle

By Mark Fidelman on December 15, 2011

The world’s largest gaming company is going through a remarkable transformation into a Social Business. Electronic Arts understands that today’s technologies, unlike those of the past decade, are no longer limited to the individual. They impact everyone. Impact that’s revolutionizing … Continue reading →

Posted in Strategy | Tagged bert sandie, curator, electronic arts, enterprise 2.0, Microsoft Sharepoint, sharepoint, Social Business, Social Enterprise, social media, yammer | 1 Response

Thinking About Creating an eBook, Look at this Infographic First

Thinking About Creating an eBook, Look at this Infographic First

By Mark Fidelman on December 12, 2011

  Aptara and Scott Abel (Content Wrangler) have created this interesting infographic on the state of the eBook publishing space.  As more and more content goes digital, it will be crucial to understand how to leverage eBooks and similar forms … Continue reading →

Posted in Trends & Concepts | Tagged Aptara, ebook, ibook, publishing, Resources, scott abel | 1 Response

REVEALED: eBay’s Playbook for Social Business Adoption

REVEALED: eBay’s Playbook for Social Business Adoption

By Mark Fidelman on December 7, 2011

eBay’s going social. Its protagonists are building the next generation social platform called the HUB, to increase employee engagement, collaboration and effectiveness. It is instructive to follow the evolution of their strategy in response to the growing chorus of eBay employees who were demanding social tools, or had already snuck them in. On first impression, […]

Posted in Application Software, Enterprise | Tagged Ebay, enterprise 2.0, ramin mobasseri, social business playbook

If this Bill Passes, The Angel Investment Community is Dead and Companies Like Kickstarter Take Over

If this Bill Passes, The Angel Investment Community is Dead and Companies Like Kickstarter Take Over

By Mark Fidelman on November 21, 2011

H.R. 2930 appears to be just another US Congressional Bill winding its way through the system. Yet I can imagine most Professional Angel Investors recognize (or should) the bill and its potential impact on their livelihood.  The House has already passed it with a 95% majority. It’s now on to the Senate and possibly the […]

Posted in Entrepreneurship, Featured Posts | Tagged Bolstr, crowd funding, crowd sourcing, crowdfunding, enterprise 2.0, Eye Interactive, IndieGoGo, Jason Seldon, Kickstarter, Miscellany, nimble | 3 Responses

How to Improve Social Business Adoption as Told by IBM (Part 1)

How to Improve Social Business Adoption as Told by IBM (Part 1)

By Mark Fidelman on November 16, 2011

I typically like to provide context around discussions with industry thought leaders and Executives of the Fortune 500.  Yet some discussions should simply be left untouched and published as-is. It’s not a short article, but the insights around IBM’s journey to becoming a Social Business is remarkable and a must read for those that are […]

Posted in Enterprise, Featured Posts | Tagged adoption, culture, enterprise 2.0, IBM, Social Business

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