Business

Comcast: How customer experience drives product development

Comcast: How customer experience drives product development

Customer experience is one of those buzzwords that has come to mean anything, everything, and yet nothing at all. Although hype-mongers and tricksters have co-opted customer experience, in truth, the concept is profoundly important. At its heart, customer experience means all touchpoints or interactions between an organization or brand and its customers. It’s a simple […]

IT heroes: Use customer service to build business relationships

IT heroes: Use customer service to build business relationships

Image from iStockphoto The importance of building bridges between IT and business stakeholders is obvious, but getting there is hard. In his book, Driving Digital, veteran CIO Isaac Sacolick describes the need to build these relationships from the bottom up: The solutions and transformational practices that I helped implement across these organizations had more similarities […]