The Most Influential People in Performance Marketing (infographic)
The Performance Marketing industry has come under fire for a series of incidents that have tarred the industry. An important industry that can make or break your company. The community has a range of people from the slick evangelist to the online marketing champion. Sometimes it’s difficult to distinguish who is who. According to the […]
The end of business as usual by Brian Solis
It is fairly unusual for me to take a week to read a book, but the new book by Brian Solis is one of those books you need to take nice and slow to get all the nuances in it. I think personally that this is Brian Solis at his best, this is him at […]
CRM Idol Finals – Vote Now!
Wow, these six months flew by fast. Paul Greenberg, widely recognized as Godfather of CRM launched his ambitious project, CRM Idol in April. Companies with revenues under $12M were allowed to enter, and the contents has proven very popular, the 40 Americas and 20 EMEA slots filled up fast. Paul estimates the total value of […]
You’re Never Too Big–DropBox Drops the Ball
I spend a bunch of time talking to different vendors about their products and services – having done what I do for a few years now it’s interesting to see how companies that I knew when they were tiny 3 person start ups start to act once they’ve got hundreds of employees, lots of customers […]
The Secret to Virgin America’s Social Business Success (infographic comparison)
Want to know what it might feel like if an airline actually treated its customers like friends? Not a superficial, phony performance marked by fake smiles and fake actors (think the aviation version of the Truman Show). But an airline that runs its business by listening, supporting and doing what’s best for its customers. Instead, […]
Will “Mad Men” Drive the Social Enterprise?
Note this is a special guest post from industry authority Bruce Richardson. His blog can be found at http://stellwagenresearch.blogspot.com/. Bruce has a 30-year career in high-tech, harkening back to the days in which he worked alongside George Colony (founder and CEO of Forrester), Frank Gens (Chief Research Officer of IDC),…
VCs with Personalities? Foundry Group FTW!
I was an entrepreneur for years. I must have pitched 40-50 VCs over the years. Possibly more. As I talked about on many occasions when I was an entrepreneur – and blogged publicly about – I learned a lot about my business and myself in these meetings. It was largely a positive experience. [Make sure to watch the […]
Klout’s True Reach? Simply your follower count
In yesterday’s post I busied myself with new ways of looking at Twitter statistics. Today I was suggested to compare them to Klout scores. I did, and I found out that their True Reach – that vast, impressive number that you probably look up to – is nothing more than a simple mathematical equation Klout […]
Another Infographic bites the dust
Mindflash produced another Infographic, subtitled “Are companies allowing employees to use social media in the workplace?” That title couldn’t be more misleading. Yet another time it’s proven that content and presentation hardly ever go along
The (ERP) Shootout That Isn’t.
<rant> We’ve often discussed SaaS Suites, ERP, specific vendors like SAP and Netsuite, so seeing this tweet by SAP a good month ago of course piqued my curiosity: @SAPByDesign RT @VendorShootout: Business #ByDesign: The Most Complete,Adaptable OnDemand Business Solution http://spr.ly/6019RH4S #erp <-reg 2 download Wow. It looks like SAP’s SaaS offering, Business ByDesign won some […]
Teachable Moments in PR & Crisis Management
I was recently approached by Fast Company to comment on “crisis management” at startups in the wake of the Airbnb “ranksackgate” story. I agreed to do the interview because the story was about what other companies can learn rather than about airbnb in particular. What are the teachable moments? The short article in Fast Company […]
B2B Blog Strategy | Ten Be’s of The Best B2B Blogs
Blogging is one of the easiest, cheapest and most effective ways to engage the New Breed of B2B Buyer, yet so many B2B blogs miss the mark. Here are ten “be’s” of the best b2b blogs. It isn’t the first top ten list of best B2B blog secrets, and no doubt it will not be […]
Google extremely favours G+ in search
I’m not a very vain man, if at all, but every now and then I Google for “martijn linssen” to see what comes up. I only check the first page, and see how the order is for the first five: those should contain this blog (number one), my Twitter account and my LinkedIn account. Currently […]
10 Marketing Lessons for Early-Stage Tech Startups
I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. I have adopted the motto “good judgment comes from experience, but experience comes from bad judgment.“ We need to learn from doing, by trial-and-error. If I can help you avoid some […]
How @mezmerrett became a Twelebrity overnight
On the 24th of May 2011, Mez Merrett sent out a brilliant tweet: If you prefer TWITTER over FB then please retweet, i’m trying to show @Jessmayporter how far one tweet can actually go, Thanks for helping Mez has a hot avatar and bio, so does Jessika. The tweet is hot too: it’s got the […]
