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Why I've defected from BlackBerry to the Apple iPhone

Why I’ve defected from BlackBerry to the Apple iPhone

After 6 years happily thumb tapping my way around my email and messages with the real keyboard of the BlackBerry smart phone platform I defected to the Apple iPhone back in July (even though the new iPhone 5 was imminent).  It’s such a shame – I’ve been a big fan of Research In Motion’s BlackBerry […]

How and why REST will beat SOAP

How and why REST will beat SOAP

In the past weeks and months, the REST versus SOAP debate has flamed yet once again – however, the balance this time definitely is in favour of REST. So it seems like REST will be the new SOAP – meaning that today’s Enterprises that have any form of Service Oriented Architecture will replace their current […]

The Role Of Analytics In Creating New Consumer Behaviors

The Role Of Analytics In Creating New Consumer Behaviors

I am in India visiting a large customer who has heavily invested into organized retail stores, a relatively new category for the Indian market. Their head of analytics shared some details of their last promotion with me. They ran an email promotion to send out coupons that were valid on one and only one day […]