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By Joel York on October 9, 2012
Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media, because they see social media as a marketing communications channel. It is not! Social media is a tool to energize your B2B social business network.
By Ben Kepes on October 9, 2012
When Salesforce announced their ChatterBox content collaboration solutions a couple of weeks ago, the one vendor most impacted by the news was Box – partly because they’d previously been an important partner of Salesforce, but also because the announcement cut off some of Box’s oxygen, especially inside companies who are