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By Ben Kepes on January 29, 2013
SaaS companies are faced with copious amounts of advice about pricing, monetization, funnel management and all the different things used to describe the processes involved in attracting, gaining and maintaining customers. One of the big areas that companies think about is that of churn – or how many customers “drop off” and stop using the […]
From Initial Traction to Initial Scale (~$10M in ARR): The Hardest Phase. But — The Cavalry is Coming.
By Jason M. Lemkin on January 29, 2013
The hardest phase of SaaS, at least for the founders, is the phase from Initial Traction ($1-$2m in ARR + 100% YoY growth + 50% of new customers from zero-cost marketing) to the next phase — Initial Scale. Inevitability in SaaS comes around $10m in ARR, plus or minus. Once you hit this point, […]
By Guest Authors on January 29, 2013
A couple of months ago I wrote a series of critical articles on the brand new Boeing 787 Dreamliner. Yes, a bit off topic from Telecom, but a great lesson on corporate and governmental politics, massive engineering projects, and spin. None of those things are far from the world of Telecom. Besides, we are all geeks […]
By Mark Suster on January 29, 2013
Jody. You’re gone too early. We still had so many more times to spend together. I loved this image I saw posted by Andy Rankin. Because this is the one word that was not in your vocabulary. And it was the first word I muttered when I heard the news tonight. I remember when we […]