
Learning “nools” Rules Engine
Recently I sat down to work up a solution around a rules engine. There were a few things I noticed right off. When there is a request to implement or build a rules engine it is very often (I’m guessing a solid 40-60% of the time) reasoned that there is a need solely based on […]

The Action, Reaction, Management, Process (ARM) for Social CRM
In the past week or so we covered a few interesting topics with easy to understand visuals (we hope). We looked at the difference between CRM and Social CRM (for those that are new here CRM = customer relationship management) and also explored the evolution of CRM to Social CRM. Today I want to talk […]