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Browse: Home / advertising

advertising

The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)

The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)

By Mark Fidelman on March 2, 2012

For big brands acquiring  customers it used to be a simple formula. Create a great ad + advertise in media with a large audience of potential customers + have a call to action = sales. Brands that follow the old formula can still advertise to millions of people and have plenty of traditional brand impressions. […]

Posted in Marketing | Tagged advertising, Analytics, dachis group, erik huddleston, Infographics, metrics

The Future of Advertising will be Integrated

The Future of Advertising will be Integrated

By Mark Suster on April 30, 2011

  Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)!  I guess from there we had nowhere to go but down. Nowadays banner ads get on average 0.2% CTR meaning for every […]

Posted in Featured Posts, Marketing | Tagged advertising, Solve Media, Startup Advice, Tech Market Analysis, techcrunch, Web banner

The First Thing Microsoft Wants You to Do After Upgrading to IE9...

The First Thing Microsoft Wants You to Do After Upgrading to IE9…

By Zoli Erdos on April 2, 2011

… is to upgrade to IE9.  No kidding: It’s not even April 1st anymore…

Posted in Just for fun | Tagged advertising, humor, IE9, internet explorer, microsoft, upgrade, upsell

Kiip.me to Mobile Game Developers: There will be Ice Cream

Kiip.me to Mobile Game Developers: There will be Ice Cream

By Mark Fidelman on March 10, 2011

Brian Wong discusses his company and the future of mobile advertising   Fourteen minutes into the movie, there’s a great scene that serves as the perfect prologue for the events to come.  Daniel Plainview has launched into a sales pitch to convince the town to accept his offer to drill into their land.  He exclaims […]

Posted in Entrepreneurship, Featured Posts, Mobile | Tagged advertising, Brian Wong, daniel plainview, kiip.me, Miscellany

Advertising - paying for our free(mium) world for how long?

Advertising – paying for our free(mium) world for how long?

By Martijn Linssen on January 28, 2011

Ads – no wiki definition needed this time I think. I recommended TweetCaster to Thijs Muis the other day, for Android, and the first thing he said after installing it was: @MartijnLinssen has ads! Not my app so far, but @tweetdeck isn’t the best either. I don’t see ads anymore. Well maybe I see them, […]

Posted in Marketing | Tagged 1.0, 2.0, ads, advertising, change, facebook, gmail, google, growth, linkedin, social media, trust, twitter

A Comprehensive Comparison Guide to Mobile Advertising Networks (Infographic)

A Comprehensive Comparison Guide to Mobile Advertising Networks (Infographic)

By Mark Fidelman on December 22, 2010

Something we’ve expected for some time now, online advertising spending has just surpassed newspaper advertising spending.  But don’t expect online advertising to maintain its lead for long.  By all accounts mobile will soon surpass online advertising spend due to the sheer numbers of App/internet enabled mobile phones that are appearing worldwide. While the matrix is […]

Posted in Mobile | Tagged 140proof, ad networks, adfonic, AdMob, advertising, buzzcity, greystripe, iad apple, Infographics, inmobi, jiwire, jumptap, kiip.me, madhouse, millennial media, Miscellany, mobfox, mojiva, navetq, velti, where.com, xad, yahoo mobile, yoc group

Idiotic Poll and Advertising at its Worst

Idiotic Poll and Advertising at its Worst

By Zoli Erdos on August 13, 2010

I happen to be interested in collaboration, wrote Wikis are the Instant Intranet over 4 years ago, way before it became a trendy subject, so of course I clicked on this link by Sameer Patel: +1 RT @dhinchcliffe: RT @elsua Required Reading: Is Social Intranet a Collab Solution? http://bit.ly/9FQ6aN @deb_lavoy /Outstanding read!  Is Social Intranet […]

Posted in General | Tagged advertising, CMS Wire, collaboration, poll, social intranet, wikis | 3 Responses

Only in California: Electronic License Plates May Turn Your Car Into a Billboard

Only in California: Electronic License Plates May Turn Your Car Into a Billboard

By Zoli Erdos on June 21, 2010

Here’s proof that  Governments’ creativity in finding new revenue sources is unlimited, reports The Merc: The California Legislature is considering a bill that would allow the state to begin researching the use of electronic license plates for vehicles. The move is intended as a moneymaker for a state facing a $19 billion deficit. The device […]

Posted in Just for fun | Tagged accenture, ads, advertising, california, cars, ipad, legislation, police, revenue, rfid, smart license plates, techology, velcro

Cloud Computing, Advertising and TV

Cloud Computing, Advertising and TV

By Paul Miller on April 20, 2010

From a trebling of web traffic within sixty seconds of Channel 4 mentioning the Celebrity Big Brother URL on-air, to 59 million hits in a day to a restaurant web site advertised during the US Super Bowl, advertisers, broadcasters and technologists are falling over themselves to exploit a massive — and growing — opportunity. In my latest piece for […]

Posted in Application Software | Tagged advertising, Andy Parker, Big Brother, Channel 4, cloud computing, GigaOM Pro, SOASTA, Super Bowl, Television, Tom Lounibos, web 2.0, web 3.0 | 1 Response

Click… Click … #FAIL. The Microsoft Dynamics Obstacle Course

Click… Click … #FAIL. The Microsoft Dynamics Obstacle Course

By Zoli Erdos on April 13, 2010

I guess I should start theme days.  Yesterday it was passwords, today it’s a picture is worth a thousand words.  Well, this time it’s actually 4 images, but they tell the full story.. no comment required. New Blog Post: Check Out the NEW NetSuite Compete Site!: check out the new NetSuite compete site for competitive… […]

Posted in Marketing | Tagged advertising, dynamics, microsoft, microsoft dynamics, netsuite, obstacle course

I Just Invested in @Burstly, a Mobile Ad Management Company

I Just Invested in @Burstly, a Mobile Ad Management Company

By Mark Suster on March 31, 2010

I’m very pleased to announce (via TechCrunch) that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners, an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue).  Burstly, a Santa Monica based company, provides an open and free ad management platform that […]

Posted in Entrepreneurship, Mobile | Tagged advertising, Entrepreneurship, mobility, startups, vc funding, venture capital | 1 Response

The Strangest Enterprise Software Ad I’ve Ever Seen

The Strangest Enterprise Software Ad I’ve Ever Seen

By Zoli Erdos on March 24, 2010

I’ve seen some strange ads before, but this one by Enterprise SaaS provider SuccesFactors is beyond imagination – not the ad itself, but where it is placed: Yes, it is on Youtube, and the video shows a seahorse giving birth.  Seahorses are rather unusual species, the male gets pregnant and gives birth to 100-200 babies […]

Posted in Just for fun | Tagged advertising, enterprise software, HCM, humor, seahorse, succesfactors, youtube, youtube ads

In Search of the Obvious – cutting through the marketing mess

In Search of the Obvious – cutting through the marketing mess

By David Terrar on February 8, 2010

When I first tweeted that Jack Trout‘s new book “In Search of the Obvious” had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find.  He called it “The Obvious” because when he started writing about the application of new technology and social media in organizations, he felt that, actually, […]

Posted in Marketing | Tagged advertising, al ries, Design, jack trout, laws of marketing, marketing, marketing warfare, media, messaging, positioning, sales, Strategy

So, You Want to be a Platform?

So, You Want to be a Platform?

By Derek Pilling on November 25, 2009

Everyone wants to be a platform these days. And they are popping up faster than I can keep track of them. Facebook became a platform, enabling application developers to develop on top of Facebook. Next came the iPhone. Salesforce.com offered Force.com as a platform. Twitter became a platform. A few weeks back PayPal became a platform. AmEx bought […]

Posted in Analysis | Tagged advertising, application developers, Catalyst Code, chicken and egg, economic catalyst, facebook, Invisible Engines, linkedin, microsoft, paypal, Platforms, twitter, venture capital

Being Upfront Gets Better Results than Trying to Sneak It By

Being Upfront Gets Better Results than Trying to Sneak It By

By Hutch Carpenter on November 23, 2009

I’m generally not tracking the “post ads to your social networks” movement, be it sponsored blog posts or tweeting ads to your followers on Twitter. There is one aspect to it that I think is most important: disclosure. Robert Scoble has a post up, More thoughts on in-Tweet advertising, where he notes that he unfollowed […]

Posted in Marketing | Tagged ad-ly, ads, advertising, bank of america, ethics, in-stream, mba, scoble, spam, superfund, twitter

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