Moving To The Cloud – Internal Business Considerations
Closing out my series looking and some tips and tricks for organizations making the move to the cloud — arguably leaving the most important for last — I’m going to write about the internal issues that need to be taken into consideration. First a bit of context around this – my perspective is that cloud […]
On Trial Periods for SaaS Companies–Is Shorter Better?
Recently KashFlow CEO Duane Jackson made the decision to reduce the trial periods offered on his product from 60 days down to 14. In blogging about this change, Jackson explained the decision saying; We analysed our trial data and found that the vast majority of people who never converted from free trial to paid-up had […]
Totango Powers SaaS Vendor Insights
Recently I’ve been doing a fair amount of advisory work with SaaS startups that are just taking their first tentative steps to market. I’ve sat in meetings at length trying to drill into sales cycles and pricing strategies and it often seems that organizations are flying a little blind without
