Multiple Perspectives on Social CRM: The Consultant, Analyst, Vendor, and Client
If you put a consultant, an analyst, a vendor, and an end user client together in the same room and ask them to explain or discuss social CRM or social business (or pretty much anything else) you will get very different answers and explanations. Nothing is ever one-sided so why bother trying to look at […]
An Algorithmic Versus a Heuristic Business Approach (to Customer Engagement)
I’ve been reading Dan Pink’s book, “Drive,” and while I’m only 50 or so pages in, I can say that so far it’s a pretty interesting read. One particular area of the book mentions the difference between algorithmic vs heuristic ways of getting things done. Dan breaks down the difference between algorithmic and heuristic ways […]
