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Browse: Home / Attensity

Attensity

Multiple Perspectives on Social CRM: The Consultant, Analyst, Vendor, and Client

Multiple Perspectives on Social CRM: The Consultant, Analyst, Vendor, and Client

By Jacob Morgan on November 21, 2010

If you put a consultant, an analyst, a vendor, and an end user client together in the same room and ask them to explain or discuss social CRM or social business (or pretty much anything else) you will get very different answers and explanations. Nothing is ever one-sided so why bother trying to look at […]

Posted in Featured Posts, Trends & Concepts | Tagged Analyst, Attensity, client, consultant, CRM, multiple perspectives, scrm, Social Business, Social CRM, vendor | 8 Responses

An Algorithmic Versus a Heuristic Business Approach (to Customer Engagement)

An Algorithmic Versus a Heuristic Business Approach (to Customer Engagement)

By Jacob Morgan on September 6, 2010

I’ve been reading Dan Pink’s book, “Drive,” and while I’m only 50 or so pages in, I can say that so far it’s a pretty interesting read.  One particular area of the book mentions the difference between algorithmic vs heuristic ways of getting things done.  Dan breaks down the difference between algorithmic and heuristic ways […]

Posted in Featured Posts, Trends & Concepts | Tagged algorithm, algorithmic business, algorithmic vs heuristic, Attensity, customer engagement, Dan Pink, Heuristic, heuristic business, Social CRM, social media, Social Media Marketing | 1 Response

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