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Browse: Home / B2B Marketing

B2B Marketing

How I Became a Tech Evangelist

How I Became a Tech Evangelist

By Ofir Nachmani on March 31, 2018

Two questions I get asked quite often are: 1.  How did you get to be where you are with your blogging? You’re not a native English speaker, nor a trained writer…. 2. What kind of name is “iamondemand?” So I figured it’s time to share my “tech evangelist” story. (In the feature picture of this […]

Posted in Business, Enterprise, Entrepreneurship, Featured Posts, General, Marketing, Strategy, Your POV | Tagged B2B Marketing, Blog marketing, cloud evangelism, cloud technologies, corporate evangelist, evangelism, evangelists | 1 Response

Social Sales | 10 Social Sales Lead–ership Tips

Social Sales | 10 Social Sales Lead–ership Tips

By Joel York on February 12, 2013

Sales professionals are some of the earliest adopters and most annoying users of social networking. The problem is that most sales reps treat LinkedIn like a prospecting database for cold calling. To succeed at social sales you must have something to offer beyond your product. You must be someone your prospects want to know.

Posted in Business, Entrepreneurship, Featured Posts | Tagged B2B Marketing, B2B Sales, b2b social, chaotic flow, facebook, linkedin, saas, saas sales, Social Business, social media, social networking, Social Sales, twitter, wordpress | 2 Responses

B2B Social Business Bill of Rights | Don’t Get it Wrong!

B2B Social Business Bill of Rights | Don’t Get it Wrong!

By Joel York on October 9, 2012

Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media, because they see social media as a marketing communications channel. It is not! Social media is a tool to energize your B2B social business network.

Posted in Featured Posts, Trends & Concepts | Tagged B2B Marketing, b2b social, b2b social media, b2b social network, chaotic flow, Social Business, social business network | 1 Response

Professional Social Networking with B2B Social Media

Professional Social Networking with B2B Social Media

By Joel York on September 25, 2012

I believe many B2B professionals struggle in their adoption of social media for professional use, because they see it as a marketing platform as opposed to a professional networking tool. However, I think if they really understood the purpose and value of B2B social networking, then they would make the time for it and they would use it well. The is the second post in a series designed to help B2B marketers create better B2B social strategies by thinking in terms of B2B social networking over B2B social media.

Posted in Business, Featured Posts | Tagged B2B Marketing, b2b networking, b2b social, chaotic flow, joel york, professional network, professional network online, professional networking, professional social networking, Social network, social networking | 1 Response

B2B Social Networking | What’s In a Name?

B2B Social Networking | What’s In a Name?

By Joel York on September 7, 2012

The term “social media” clouds our thinking about social networking with advertising concepts. In particular, when it comes to B2B social networking, the term “B2B social media” misses the mark entirely.

Posted in Business, Featured Posts | Tagged b2b, B2B Marketing, b2b networking, b2b social, b2b social media, b2b social networking, chaotic flow, social media, social networking | 1 Response

The New B2B Buyer | 6 Rules of Engagement eBook

The New B2B Buyer | 6 Rules of Engagement eBook

By Joel York on May 21, 2012

B2B buyer behavior has evolved in adaptation to the Internet. A new B2B buyer species has arisen that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors. Just as the new B2B buyer has evolved in adaptation to the Internet, B2B sales and marketing professionals must adapt their strategies and tactics to the expectations of the new B2B buyer for online independence and instant gratification.

Posted in Business, Featured Posts | Tagged b2b, b2b buyer, B2B Marketing, B2B Sales, chaotic flow, ebook, joel york, new b2b buyer, saas

B2B Startup Marketing | Blog Your Way to Leads

B2B Startup Marketing | Blog Your Way to Leads

By Joel York on February 29, 2012

B2B startup marketing is tough. It used to be that you could polish off a high level message and a slide deck and let the salesperson handle it from there. Today, online marketing is the primary driver of revenue at the typical B2B startup. The new breed of B2B buyer expects your online content to […]

Posted in Entrepreneurship, Featured Posts, Marketing | Tagged b2b, b2b blog, B2B Marketing, b2b startup, blog, chaotic flow, Marketing Blogs, startup, startup marketing

B2B Blog Strategy | Ten Be’s of The Best B2B Blogs

B2B Blog Strategy | Ten Be’s of The Best B2B Blogs

By Joel York on August 10, 2011

Blogging is one of the easiest, cheapest and most effective ways to engage the New Breed of B2B Buyer, yet so many B2B blogs miss the mark. Here are ten “be’s” of the best b2b blogs. It isn’t the first top ten list of best B2B blog secrets, and no doubt it will not be […]

Posted in Featured Posts, Marketing | Tagged b2b, b2b blog, b2b blogs, B2B Marketing, B2B Sales, B2B Sales | B2B Marketing, blog strategy, blog tactics, chaotic flow, marketing blog, sales blog | 1 Response

The Blurry B2B Buying Process | New Breed of B2B Buyer #2

The Blurry B2B Buying Process | New Breed of B2B Buyer #2

By Joel York on May 3, 2011

The new breed of B2B buyer remains elusive throughout the B2B buying process, blurring in and out of focus and engaging directly with sales only when there is clear value to be gained.

Posted in Business, Featured Posts | Tagged b2b, b2b buyer, b2b buying process, B2B Marketing, B2B Sales, B2B Sales | B2B Marketing, Business-to-business, chaotic flow, lead score, lead scoring, marketing, saas, software as a service

The New Breed of B2B Buyer

The New Breed of B2B Buyer

By Joel York on April 12, 2011

A new breed of B2B buyer has arisen, a species that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors.

Posted in Business, Featured Posts | Tagged b2b, b2b buyer, b2b buying process, B2B Marketing, B2B Sales, Business-to-business, chaotic flow, Consumer behaviour, Internet Marketing, Marketing and Advertising, Web 2.0 Marketing | 2 Responses

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