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Browse: Home / b2b networking

b2b networking

Professional Social Networking with B2B Social Media

Professional Social Networking with B2B Social Media

By Joel York on September 25, 2012

I believe many B2B professionals struggle in their adoption of social media for professional use, because they see it as a marketing platform as opposed to a professional networking tool. However, I think if they really understood the purpose and value of B2B social networking, then they would make the time for it and they would use it well. The is the second post in a series designed to help B2B marketers create better B2B social strategies by thinking in terms of B2B social networking over B2B social media.

Posted in Business, Featured Posts | Tagged B2B Marketing, b2b networking, b2b social, chaotic flow, joel york, professional network, professional network online, professional networking, professional social networking, Social network, social networking | 1 Response

B2B Social Networking | What’s In a Name?

B2B Social Networking | What’s In a Name?

By Joel York on September 7, 2012

The term “social media” clouds our thinking about social networking with advertising concepts. In particular, when it comes to B2B social networking, the term “B2B social media” misses the mark entirely.

Posted in Business, Featured Posts | Tagged b2b, B2B Marketing, b2b networking, b2b social, b2b social media, b2b social networking, chaotic flow, social media, social networking | 1 Response

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