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Browse: Home / B2B Sales | B2B Marketing

B2B Sales | B2B Marketing

B2B Blog Strategy | Ten Be’s of The Best B2B Blogs

B2B Blog Strategy | Ten Be’s of The Best B2B Blogs

By Joel York on August 10, 2011

Blogging is one of the easiest, cheapest and most effective ways to engage the New Breed of B2B Buyer, yet so many B2B blogs miss the mark. Here are ten “be’s” of the best b2b blogs. It isn’t the first top ten list of best B2B blog secrets, and no doubt it will not be […]

Posted in Featured Posts, Marketing | Tagged b2b, b2b blog, b2b blogs, B2B Marketing, B2B Sales, B2B Sales | B2B Marketing, blog strategy, blog tactics, chaotic flow, marketing blog, sales blog | 1 Response

B2B Sales | The New Breed of B2B Buyer Series Part 3

B2B Sales | The New Breed of B2B Buyer Series Part 3

By Joel York on July 12, 2011

The new breed of B2B buyer and B2B sales rep are engaged in an information arms race. Today’s B2B sales rep that fails to become a trusted adviser is at best irritating and at worst irrelevant.

Posted in Business, Enterprise, Featured Posts | Tagged b2b, b2b buyer, B2B Sales, B2B Sales | B2B Marketing, chaotic flow, sales | 1 Response

The Blurry B2B Buying Process | New Breed of B2B Buyer #2

The Blurry B2B Buying Process | New Breed of B2B Buyer #2

By Joel York on May 3, 2011

The new breed of B2B buyer remains elusive throughout the B2B buying process, blurring in and out of focus and engaging directly with sales only when there is clear value to be gained.

Posted in Business, Featured Posts | Tagged b2b, b2b buyer, b2b buying process, B2B Marketing, B2B Sales, B2B Sales | B2B Marketing, Business-to-business, chaotic flow, lead score, lead scoring, marketing, saas, software as a service

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