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Browse: Home / b2b

b2b

When customers want a product roadmap, do this instead

When customers want a product roadmap, do this instead

By Hutch Carpenter on February 10, 2014

Product roadmaps suck. There, I said it. <exhales> OK, let’s explain that. Roadmaps that are real, living documents representing what you will deliver…are awesome. But that may not be the case for you; it wasn’t for me. Instead, a product roadmap was at its core a sales document for a prospect call. A lot of effort, with […]

Posted in Application Software, Business, Featured Posts, Trends & Concepts | Tagged b2b, customer centricity, enterprise software, jobs to be done, mba, Product Management, roadmap | 2 Responses

Decision flow for customer feature requests

Decision flow for customer feature requests

By Hutch Carpenter on January 28, 2014

If you  manage a product or service in the business-to-business (B2B) market, customer requests for features will be a regular part of your work. Requests come in through the sales team, service reps, and senior management, as well as directly from customers themselves. It’s a disruptive insertion of new items for your agenda. That disruption […]

Posted in Application Software, Business, Featured Posts | Tagged b2b, customer needs, enterprise software, jobs to be done, lighthouse customers, mba, Product Management, voc | 1 Response

5+ garages to service your car? Sure

5+ garages to service your car? Sure

By Martijn Linssen on November 19, 2012

[Image by Expressive]

After a very lively conversation with Holger Müller I decided on “posting it up” – Twitter is fine for conversations but sometimes the 140-char limit just doesn’t cut it.
We discussed Integration, within enterprises. Along th…

Posted in Application Software, Featured Posts | Tagged 1.0, A2A, b2b, B2C, CEP, edi, integration, Microsoft BizTalk Server, sap, successfactors, tibco, transactions, WebMethods

B2B Social Networking | What’s In a Name?

B2B Social Networking | What’s In a Name?

By Joel York on September 7, 2012

The term “social media” clouds our thinking about social networking with advertising concepts. In particular, when it comes to B2B social networking, the term “B2B social media” misses the mark entirely.

Posted in Business, Featured Posts | Tagged b2b, B2B Marketing, b2b networking, b2b social, b2b social media, b2b social networking, chaotic flow, social media, social networking | 1 Response

REST definition and its place within Enterprise Integration

REST definition and its place within Enterprise Integration

By Martijn Linssen on May 29, 2012

In a previous post I explained why REST is useless when it comes to Enterprise Integration. Even though at the very beginning I explicitly stated that Roy Fielding wrote his dissertation entirely in the context of Web and that REST has absolutely no business benefits whatsoever with regards to Enterprise Integration I got surprised to […]

Posted in Application Software, Enterprise, Featured Posts | Tagged 1.0, 3.0, application development, architecture, b2b, B2C, business exceptions, business rules, EAI, edi, Globalisation, REST | 6 Responses

Simple Service Enterprise - part 6

Simple Service Enterprise – part 6

By Martijn Linssen on May 23, 2012

In my latest post, I recapped on the previous posts and started to take Integration from a business point of view. I’ll continue to do that here, and try to mix in technical details without it getting too confusing. Wish me luck! Here’s the conversation again: Hey Tom! What did the Red Sox do last […]

Posted in Application Software, Enterprise, Featured Posts | Tagged 3.0, adapt, architecture, b2b, B2C, EAI, edi, ESB, integration, Simple Service Enterprise, soa

The New B2B Buyer | 6 Rules of Engagement eBook

The New B2B Buyer | 6 Rules of Engagement eBook

By Joel York on May 21, 2012

B2B buyer behavior has evolved in adaptation to the Internet. A new B2B buyer species has arisen that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors. Just as the new B2B buyer has evolved in adaptation to the Internet, B2B sales and marketing professionals must adapt their strategies and tactics to the expectations of the new B2B buyer for online independence and instant gratification.

Posted in Business, Featured Posts | Tagged b2b, b2b buyer, B2B Marketing, B2B Sales, chaotic flow, ebook, joel york, new b2b buyer, saas

Simple Service Enterprise - part 5

Simple Service Enterprise – part 5

By Martijn Linssen on May 11, 2012

In my first post on SSE I explained why and how I want, and can achieve, and have achieved, an Enterprise Integration paradigm that will give you a device-agnostic, platform-agnostic, tool-agnostic architecture that will free you from being crushed by the two tectonic plates in IT at the moment: diversity in devices, platforms and tools on the […]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 3.0, adapt, architecture, b2b, B2C, EAI, edi, Enterprise integration, ESB, integration, Simple Service Enterprise, soa

Simple Service Enterprise - part 4

Simple Service Enterprise – part 4

By Martijn Linssen on May 8, 2012

Today we’ll take a REST from REST and I’ll touch upon one of the issues I ran into today: the two types of data there are. REST assured however that at least a few of the next posts will be about yesterday’s topic, as it has led to fierce debates here and there over the […]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 3.0, adapt, architecture, b2b, B2C, EAI, edi, ESB, integration, Simple Service Enterprise, soa

Simple Service Enterprise - part 3

Simple Service Enterprise – part 3

By Martijn Linssen on May 7, 2012

My previous post showed the fundamentals of information interchange: exposing business functionality, currently encapsulated in the back-end, to the outside world via services. These services are a one-to-one translation to back-end functions, which are one-to-one translations to business process steps themselves: the smallest level of business transaction. I also showed that the How of exposing […]

Posted in Application Software, Enterprise, Featured Posts, Infrastructure | Tagged 3.0, adapt, architecture, b2b, B2C, EAI, edi, ESB, integration, Simple Service Enterprise, soa | 1 Response

Simple Service Enterprise - part 2

Simple Service Enterprise – part 2

By Martijn Linssen on April 30, 2012

Yesterday’s post was about Simple Service Enterprise, and showed the basics: to keep up with the growing diversity inside and outside your enterprise for getting the same functionality on different devices and platforms, you need an Integration layer (the red in the middle). Can’t argue with that, point-to-point integration is a neat quick and dirty […]

Posted in Entrepreneurship, Featured Posts | Tagged 3.0, adapt, architecture, b2b, B2C, EAI, edi, ESB, integration, Simple Service Enterprise, soa, trust | 2 Responses

Simple Service Enterprise - part 1

Simple Service Enterprise – part 1

By Martijn Linssen on April 29, 2012

I plead for a Simple Service Enterprise. One that is ruled by Business, not IT. One that is interoperable with any other business, customer or consumer, regardless of the platforms they operate on. Regardless of the vendors that dominate those platforms. Regardless of the programming languages used on those platforms. Regardless of the devices used. […]

Posted in Enterprise, Featured Posts | Tagged 3.0, adapt, architecture, b2b, B2C, EAI, edi, integration, Simple Service Enterprise, trust | 4 Responses

SAP gets the Future of Integration

SAP gets the Future of Integration

By Martijn Linssen on April 16, 2012

OK, I’ll admit it: this title is heavily (heavenly?) influenced by the previous Easter weekend – yet has no relation to it whatsoever. Or has it? Let’s skip the usual introduction, here is the message from Vishal Sikka that absolutely thrilled me @MartijnLinssen @steinermatt we do.The Gateway. It will simply be services in HANA.Also PI, […]

Posted in Application Software, Enterprise, Featured Posts | Tagged 3.0, A2A, b2b, B2C, change, EAI, edi, Enterprise integration, growth, integration | 2 Responses

B2B Startup Marketing | Blog Your Way to Leads

B2B Startup Marketing | Blog Your Way to Leads

By Joel York on February 29, 2012

B2B startup marketing is tough. It used to be that you could polish off a high level message and a slide deck and let the salesperson handle it from there. Today, online marketing is the primary driver of revenue at the typical B2B startup. The new breed of B2B buyer expects your online content to […]

Posted in Entrepreneurship, Featured Posts, Marketing | Tagged b2b, b2b blog, B2B Marketing, b2b startup, blog, chaotic flow, Marketing Blogs, startup, startup marketing

tibbr 3.5 turns the world into interactive post-its

tibbr 3.5 turns the world into interactive post-its

By Martijn Linssen on January 25, 2012

Tibbr released version 3.5 to the public today in Palo Alto California, 9 AM Pacific time. I got a solo preview yesterday and I was impressed by it – as usual I’d say. “In twelve months since launch, tibbr has been deployed to hundreds of thousands of employees across global enterprises, who can now use tibbr […]

Posted in Application Software, Enterprise, Featured Posts, Product reviews | Tagged 2.0, 24/7/365, application development, b2b, B2C, Data quality, EAI, edi, guaranteed delivery, information, integration, knowledge, maturity, messaging, social media, standardisation, tibbr35, twitter

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