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B2C

The Social CRM Magic Quadrant

The Social CRM Magic Quadrant

By Martijn Linssen on March 21, 2011

I missed the Social CRM Summit today – twice. Not only did I not physically attend, but I was occupied with work and only found time in my lunch break to quickly scan a few tweets. Now it’s after dinner, there are 700 tweets, and I am ready to analyse away. Of course I use […]

Posted in Application Software, Enterprise, Featured Posts, Trends & Concepts | Tagged 1.0, B2C, CRM, customer relationship management, magic quadrant, maturity, paul greenberg, scrm, Social CRM | 3 Responses

Perfect Integration 12 - the dont's

Perfect Integration 12 – the dont’s

By Martijn Linssen on March 20, 2011

I changed my mind and decided to end this series with positive do’s, so this is the dont’s one. Then again reserving no. 13 for the dont’s was a superstitious move anyway, and as I’m neither religious nor superstitious (they usually travel in pairs), it’s better this way. This post is about debunking TLA’s and […]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions | 1 Response

Perfect Integration 11 - Orchestration

Perfect Integration 11 – Orchestration

By Martijn Linssen on March 17, 2011

I’ve compared the diversity of an IT application landscape and managing its information exchange in a uniform way to translation, with the European Parliament as a perfect example of translating dozens of languages via three intermediate languages. In IT, we only need one, as languages (syntaxes) there are far less complex than in the linguistic […]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 10 - the missing link: envelope

Perfect Integration 10 – the missing link: envelope

By Martijn Linssen on March 16, 2011

With a common language, a common transport protocol, and the need to exercise the necessary translation and transformation on both levels in between, there is a growing need to be able to identify all “service requests” on a generic level too. Numerous and various requests will be made, in different formats, via different transport protocols. […]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 9 - history with hindsight

Perfect Integration 9 – history with hindsight

By Martijn Linssen on March 15, 2011

In the previous post, the history of Integration passed: point-to-point, EAI and ESB. For those who read and grasped post 1 through 7, it’ll be clear why I favour which one – but let me explain it in more detail. What are the differences between the different historical approaches? The crucial difference is that EAI […]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 7 - information exchange: transportation

Perfect Integration 7 – information exchange: transportation

By Martijn Linssen on March 14, 2011

After creating and or choosing a common or generic format to exchange the information, there is one other field to explore: the facilitation of various communication protocols through which this information can be transported. What applies to messages, also applies to transport: a common language is to be advised as “main artery” for all the […]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 6 - Common language: syntaxes

Perfect Integration 6 – Common language: syntaxes

By Martijn Linssen on March 11, 2011

In the previous posts I explained semantics, syntax, and the fastest, cheapest and easiest way to get from diverse IT applications to one uniform business language. This post will take a deep dive into message formats such as Flat file, EDIFACT, XML and JSON. Ever wondered about the pros and cons of XML? JSON? What […]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions | 1 Response

Perfect Integration 5 - Common language: indirect translation

Perfect Integration 5 – Common language: indirect translation

By Martijn Linssen on March 10, 2011

Number 5 in the series, this post is about indirect translation, in contrast with the direct translation shown in the previous post, which came with costly, exponential dependencies. When looking towards large-scale use of translators, e.g. the European Committee in Brussels, it is easily observed how these dependencies can be greatly reduced: all languages are […]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 3 - Common language: semantics first

Perfect Integration 3 – Common language: semantics first

By Martijn Linssen on March 8, 2011

This post will elaborate on messaging and transformation (part I), and explain how information exchange works in the daily world, considering simple or complex information exchanges. That will then be related to IT, and the basic ways of “writing down” information in IT will be explained. If you want to have a chat with someone […]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 2 - Common subset and transformation

Perfect Integration 2 – Common subset and transformation

By Martijn Linssen on March 7, 2011

Number two in the series, this post deals with the common subset found on all levels in the previous post: what is the shared interest (Business) which information do you want to share (Information) which definitions are mutually exchangeable (Information Systems) how do you want to exchange ideas (Infrastructure) Information exchange form: messaging After having […]

Posted in Application Software, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 1 - Architectural Approach

Perfect Integration 1 – Architectural Approach

By Martijn Linssen on March 6, 2011

First post in a series of 5-10, I will release all my views and opinions on the Art of Integration. I challenge you to disagree, and bash me with arguments and reasoning. Feel free to shoot from the hip and aim at the heart, anything goes really. I am absolutely convinced that I am right […]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, Business rule, Capgemini, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, Information Technology, integration, maturity, messaging, perfect integration, standardisation, transactions | 2 Responses

Social Business Revolution

Social Business Revolution

By Martijn Linssen on February 28, 2011

  Social Business (R)evolution by Martijn Linssen (sample) The current world is abuzz about Social. Social networks, social media, Social Business: all things social. People, Twitterati and even a small number of companies embrace the diverse ideas and notions of Social, trying to sell and implement them That movement is a natural counter reaction to […]

Posted in Featured Posts, Trends & Concepts | Tagged 24/7/365, adapt, adopt, b2b, B2C, business exceptions, business rules, change, Globalisation, growth, information, knowledge, social business design, social media, standardisation, trust, twitter

Influencers? You mean under the Influence?

Influencers? You mean under the Influence?

By Martijn Linssen on February 28, 2011

Thanks to Zoli Erdos for the last bit to the title. I’ve gotten worked up a bit about the Influence game in general and Klout in particular, resulting in a few posts of which “Klout. Nail. Coffin. Who cares?” was the last one. This post is a bit about Klout, but not really (wouldn’t want […]

Posted in Featured Posts, Trends & Concepts | Tagged 1.0, B2C, influence, influencer, information, Klout, maturity, puppet, Social influence, social media, trust, Twitalyzer, twitter | 1 Response

The Social CRM Oxymoron

The Social CRM Oxymoron

By Martijn Linssen on February 8, 2011

The temptation was great of course, a few years back, to invent Social CRM. There was a lot of buzz about Social, social people, social companies, social employees and social customers. It wasn’t a great step from that last one to Social Customer Relationship Management. Last year I piled all that up on the Social […]

Posted in Business, Featured Posts, Marketing | Tagged 1.0, B2C, Customer, customer relationship management, facebook, integration, Klout, scrm, Social CRM, social media | 1 Response

Tibbr - the revolution starts right here

Tibbr – the revolution starts right here

By Martijn Linssen on February 1, 2011

Today I attended the launch of Tibco’s tibbr in London. A perfectly short and great event of a few hours with excellent food, drinks, very interesting speakers and some great panel remarks – not in that order. Ram Menon, Executive Vice President of Worldwide Marketing presented a very clear overview emphasizing the punch-line: when information […]

Posted in Application Software, Enterprise, Featured Posts | Tagged 2.0, 24/7/365, application development, b2b, B2C, Data quality, EAI, edi, guaranteed delivery, information, integration, knowledge, maturity, messaging, social media, standardisation, twitter

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