SaaS Growth Strategy | A Customer Lifecycle Approach
Driving sustainable growth is a challenge for every SaaS business from startups to public companies. In the beginning, the SaaS recurring revenue model seems like a dream compared to the revenue fits and starts of licensed enterprise software. But within one short customer lifetime, every SaaS CEO startles awake to the fact that the churn […]
Want to Meet One of the Most Social People in Social Business?
There are others with more followers, others with more Klout, others that tweet more, others that have written a book. Others that are more popular, others with more buzz, others that run bigger communities and others with larger networks. But none that have a multi-channel, multi-category social dominance like Tristan Bishop. If you only followed […]
Customer Self-Service | The Holy Grail of SaaS
One hundred percent customer self-service is the holy grail of SaaS. Everyone looks for it, but it is never found. Even if your product is simple enough to provide complete self-service purchase, you are unlikely to get away with complete self-service support, because you can’t hang unhappy customer’s out to dry or you will ruin […]
Designing For Failure: Some Key Facts
The AWS outage from last week brought the idea of “design for failure” into focus in many of the discussions around the cloud world. Looking back at the outage, it is pretty clear that only those apps that were designed for failure withstood the outage and the rest, especially the ones without even a DR […]
SaaS Benchmarks | Acquisition Cost and Churn Challenges
What is a typical churn rate for SaaS? What is a good time frame to recover CAC? As SaaS companies mature, high quality SaaS benchmark studies are appearing.
SaaS Best Practices | SaaS Inside Sales Benchmark Report
The BridgeGroup recently surveyed 115 North American technology companies with a special focus on SaaS inside sales metrics and sales compensation for SaaS companies. As SaaS sales organization, metrics and compensation have all been recent topics here at Chaotic Flow, and since it’s always best practice to test theory with reality, I thought I’d share […]
The Ultimate Competitive Advantage
Why did it take until 1946 for the first computer to be invented? All of the elements were in place by 1918. It’s not because there weren’t companies capable of creating the computer. In fact in the late 1800’s over 1000 electrical apparatus companies were formed to build electric devices. 6 elements of knowledge need […]
Why SaaS and the Amazon Virtual Private Cloud Will Steal Your IT Job and What You Can do About it
SaaS providers like to brag that they are eliminating the need for IT because they provide technology without the IT headache. Like most SaaS providers, they don’t boast about having an integrated solution. They are more interested in creating a pleasant experience, being easy to use or solving a specific business need. Updates are a […]
