
Reflections on BoxWorks
Having had a little while to reflect on a month that saw me attend both DreamForce and BoxWorks, I wanted to get down some thoughts on what is happening with Box, one of Silicon Valley’s current darlings. This is all the more relevant given the slightly uncomfortable position that Box found itself in after DreamWorks […]
Dreamforce, BoxWorks, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty
Not tooo long ago, I was meeting with one of EchoSign’s largest customers. As I was coming, someone else was leaving – Marc Benioff. He’d come (flying private I assume, and possibly straight from Hawaii) to … kiss the customer’s arse, as near as I could tell. The customer already had thousands and thousands of […]

Cloud Architecture And Best Of Breed
As cloud computing becomes all the more pervasive, people are rethinking the idea of buying software and hardware suites in favor of best of breed approach. In a way, cloud architecture makes it easy to avoid the integrated stack lock-in as interoperability through open APIs is taken for granted in most cases. At Boxworks 2012, […]

Box Counters the Threat of ChatterBox–The Switzerland of Content Collaboration
When Salesforce announced their ChatterBox content collaboration solutions a couple of weeks ago, the one vendor most impacted by the news was Box – partly because they’d previously been an important partner of Salesforce, but also because the announcement cut off some of Box’s oxygen, especially inside companies who are

Pre BoxWorks Thoughts: Box To Play Best Of Breed Game?
I am on the plane to attend BoxWorks 2012, the annual user conference of Box. Before hearing anything from Box, I am trying to make sense of Box’s strategy based on what I heard in the past 3 weeks during Salesforce and Tibco events. It will be interesting to hear from Box in the next […]

Nothing Stops the Box Bunny
OK, so I ‘m abandoning my pictorial post schedule, as Box-mania just broke out, and I feel compelled to jump in. But the skipped NetSuite post is coming soon… I’ve been following Box longer than probably most observers and some of the old memories are worth sharing – from an admittedly subjective point of view. […]

A Pictorial Tale of Two Conferences (and more)
Recently I’ve attended two conferences two weeks apart in San Francisco, and the difference in style is shocking. One did not even feel like a conference, rather a Festival – Woodstock, Mardi Gras, SXSW – your pick:-) The other a decidedly more “closed” traditional corporate conference, so much so, that fellow commentators actually compared it […]

BoxWorks 2012–Predictions and Prognostications
Next week sees me in San Francisco for the annual Box user conference, it’s an interesting time for the company, only a couple of weeks ago Salesforce stole some of their thunder by announcing a file sync and collaboration tool. BoxWorks is an opportunity for the company to fight back, and for CEO Aaron Levie […]

BoxWorks 2011: A Recap
Last week Box, the enterprise software company formerly known as Box.net, held their first annual user conference by name Boxworks. With this conference, Box is signaling that they want to be part of the big enterprise software club. Since this is their first attempt, it was a one day event but they are planning a […]