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Browse: Home / brand

brand

If You Don’t Define Your Personal Brand the Market Will

If You Don’t Define Your Personal Brand the Market Will

By Mark Suster on July 24, 2013

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It’s why it’s important to establish a brand, know what your key messages are and communicate them often and simply. I […]

Posted in Entrepreneurship, Featured Posts | Tagged brand, Entrepreneurship, personal brand, Startup Advice, startups, vc funding, venture capital

Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them

Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them

By Jason M. Lemkin on February 5, 2013

Apologies to all those to whom this is already well known.  But, I know many of you have never hired a head of marketing before.  And as soon as you get your MSP (Minimum Sellable Product) out the door, and you’ve got your first 10 customers under your belt — you’re probably going to want […]

Posted in Entrepreneurship, Featured Posts, Marketing | Tagged brand, corporate marketing, demand gen, Entrepreneurship, marketo, saas, startups, vp marketing

SaaS Branding | 6 Challenges of Killer Cloud Brands

SaaS Branding | 6 Challenges of Killer Cloud Brands

By Joel York on April 5, 2012

SaaS branding has some unique challenges that aren’t covered in the average MBA program. As a new communication channel, the Internet has altered the rules of branding for almost every category of product. However, cloud brands that owe their very existence to the Internet often find that the message, the medium and the merchandise are […]

Posted in Business, Featured Posts, Marketing | Tagged brand, Branding, chaotic flow, cloud, cloud brands, joel york, Marketing Blogs, saas, saas branding, saas brands, SaaS Marketing

Samsung Galaxy S vs. Samsung Galaxy S

Samsung Galaxy S vs. Samsung Galaxy S

By Zoli Erdos on June 17, 2010

The title is not a typo, I’m really comparing the Galaxy S to the Galaxy S.  Join me.  Here’s the version many of us have seen, and I held in my hands (salivating with desire, I might add) at the Google I/O Conference:   And here’s the Samsung Captivate, announced by At&T today, and heralded […]

Posted in Mobile, Product reviews | Tagged android, brand, cell phones, marketing, mobility, Samsung, samsung galaxy | 2 Responses

So You Bought a JooJoo – How Will it be Serviced?

So You Bought a JooJoo – How Will it be Serviced?

By Zoli Erdos on April 2, 2010

I know, it’s crazy to talk about the JooJoo (formerly known as CrunchPad) a day before the iPad is released.  But the major gadget blogs do, having received a test unit – and that in itself is a bit of a PR coup for JooJoo.  They should enjoy it while it last.   Too bad it […]

Posted in General, Mobile | Tagged android, Apple, brand, crunchpad, dell, FusionGarage, ipad, joojoo, mobility, service, technical support | 1 Response

Not Owning Your Domain is Crazy. No, It’s a Crime.

Not Owning Your Domain is Crazy. No, It’s a Crime.

By Zoli Erdos on April 29, 2009

Remember the Shel Puppet?  Loren “138Media” Feldman created an instant hit by mimicking Media-expert Shel Israel’s video show.  The imitation, i.e. the puppet received sponsorhip while the original series was floundering. They irony of all was that Loren owned the domain shelisrael.com, which was simply available for purchase due to an oversight by its rightful […]

Posted in Marketing | Tagged 138media, adamo, brand, Branding, dell, domain, domain ownership, jive, jive Software, loren, marketing, marketing blunders, shel israel, shel puppet, tc50, techcrunch 50 | 11 Responses

How Do You Tweet that Twitter is Down, when Twitter is Down?

How Do You Tweet that Twitter is Down, when Twitter is Down?

By Zoli Erdos on November 18, 2008

Twitter homepage: Has the Fail Whale retired?   Will the Maintenance Worm become as popular a brand as the Whale is? Related articles: Twitter is Down! (I forgot how much I miss typing that) Caterpillar Cone: The new Fail Whale for Twitter? Simultaneous Downtime for SmugMug and Twitter

Posted in Design | Tagged brand, fail, fail whale, twitter

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