If You Don’t Define Your Personal Brand the Market Will
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It’s why it’s important to establish a brand, know what your key messages are and communicate them often and simply. I […]
Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them
Apologies to all those to whom this is already well known. But, I know many of you have never hired a head of marketing before. And as soon as you get your MSP (Minimum Sellable Product) out the door, and you’ve got your first 10 customers under your belt — you’re probably going to want […]
SaaS Branding | 6 Challenges of Killer Cloud Brands
SaaS branding has some unique challenges that aren’t covered in the average MBA program. As a new communication channel, the Internet has altered the rules of branding for almost every category of product. However, cloud brands that owe their very existence to the Internet often find that the message, the medium and the merchandise are […]
Samsung Galaxy S vs. Samsung Galaxy S
The title is not a typo, I’m really comparing the Galaxy S to the Galaxy S. Join me. Here’s the version many of us have seen, and I held in my hands (salivating with desire, I might add) at the Google I/O Conference: And here’s the Samsung Captivate, announced by At&T today, and heralded […]
So You Bought a JooJoo – How Will it be Serviced?
I know, it’s crazy to talk about the JooJoo (formerly known as CrunchPad) a day before the iPad is released. But the major gadget blogs do, having received a test unit – and that in itself is a bit of a PR coup for JooJoo. They should enjoy it while it last. Too bad it […]
Not Owning Your Domain is Crazy. No, It’s a Crime.
Remember the Shel Puppet? Loren “138Media” Feldman created an instant hit by mimicking Media-expert Shel Israel’s video show. The imitation, i.e. the puppet received sponsorhip while the original series was floundering. They irony of all was that Loren owned the domain shelisrael.com, which was simply available for purchase due to an oversight by its rightful […]
How Do You Tweet that Twitter is Down, when Twitter is Down?
Twitter homepage: Has the Fail Whale retired? Will the Maintenance Worm become as popular a brand as the Whale is? Related articles: Twitter is Down! (I forgot how much I miss typing that) Caterpillar Cone: The new Fail Whale for Twitter? Simultaneous Downtime for SmugMug and Twitter
