• Home
  • Blog
  • About
  • Contact
CloudAve
Software in Business. The Business of Software.
  • Business
    • Analysis
    • Entrepreneurship
    • Marketing
    • Strategy
    • Small business
  • Technology
    • Application Software
    • Infrastructure
    • Open Source
    • Mobile
    • Platforms
    • Product reviews
    • Security
  • Misc
    • Design
    • Just for fun
    • Trends & Concepts
  • Your POV
  • Sponsors
Browse: Home / Branding

Branding

Silicon Valley Has A Short Attention Span

Silicon Valley Has A Short Attention Span

By Chris Yeh on May 23, 2012

Sometimes people ask me why I’m always writing blog posts and speaking at events. “Simple,” I say. “Silicon Valley has a short attention span. If I don’t keep my name in front of people, they’ll forget who I am.” If they don’t believe me, I respond with what I like to call the Yahoo test. […]

Posted in Business | Tagged Branding, Mark Zuckerberg, Netscape, siliconvalley, yahoo | 1 Response

SaaS Branding | 6 Challenges of Killer Cloud Brands

SaaS Branding | 6 Challenges of Killer Cloud Brands

By Joel York on April 5, 2012

SaaS branding has some unique challenges that aren’t covered in the average MBA program. As a new communication channel, the Internet has altered the rules of branding for almost every category of product. However, cloud brands that owe their very existence to the Internet often find that the message, the medium and the merchandise are […]

Posted in Business, Featured Posts, Marketing | Tagged brand, Branding, chaotic flow, cloud, cloud brands, joel york, Marketing Blogs, saas, saas branding, saas brands, SaaS Marketing

Branding On The Cloud Is Part Business Part Mindset

Branding On The Cloud Is Part Business Part Mindset

By Chirag Mehta on November 3, 2009

As it goes “on the Internet, nobody knows you’re a dog“. Actually people do. Recently AT&T asked their employees to fake the net neutrality. Employees were asked to use their personal email addresses to petition against net neutrality. The internal memo ended up on the blogs and Twitter in minutes. Forcing your brand down your […]

Posted in Marketing | Tagged Branding, cloud computing, saas, social media, twitter

Businesses Must Manage the Twitter Conversation

Businesses Must Manage the Twitter Conversation

By Mark Suster on August 2, 2009

This post is part of my ongoing series Twitter 101 for all those that still “don’t get” Twitter.  I’m now moving from the 101 basics into the business applications.  I think we all know by now that a conversation is happening on Twitter and that this extends to talking about brands. Twitter is the new […]

Posted in General | Tagged Branding, CRM, microblogging, Social CRM, social media, twitter, twitter 101, twitter marketing | 4 Responses

What Twitter Hack Should Warn Us About Google Profiles

What Twitter Hack Should Warn Us About Google Profiles

By Krishnan Subramanian on July 22, 2009

As we move deeper and deeper into a Cloud based world, the cynics and critics use security as a weapon for spreading fear. They just touch the raw nerves of users who are still coming to terms with the new way of doing computing and try to exploit their anxiety about the new computing model […]

Posted in Security | Tagged Branding, cloud computing, google profiles, hack, saas, Security, social media, twitter | 1 Response

Netbooks Emerges from Hibernation as WorkingPoint: SaaS for SMB, with Nicer UI but Reduced Functionality.

Netbooks Emerges from Hibernation as WorkingPoint: SaaS for SMB, with Nicer UI but Reduced Functionality.

By Zoli Erdos on June 17, 2009

(This post is now updated, see bottom)Netbooks, provider of an Integrated SaaS Business Suite for Very Small Businesses came out of hibernation with a new name: WorkingPoint. In the never-ending debate of all-in-one vs. best-of-breed  I tend to represent the “old-school” which believes in the value of having one tightly integrated system for most business […]

Posted in Marketing, Product reviews, Small business | Tagged accounting, Accounting Software, bearingpoint, Branding, Business ByDesign, business names, CRM, enterprise software, erp, inventory management, manufacturing software, netbooks, netsuite, on-demand, order fulfillment, procurement, quickbooks, saas, salesforce.com, small business software, smb, sme, vsb, workingpoint | 1 Response

Not Owning Your Domain is Crazy. No, It’s a Crime.

Not Owning Your Domain is Crazy. No, It’s a Crime.

By Zoli Erdos on April 29, 2009

Remember the Shel Puppet?  Loren “138Media” Feldman created an instant hit by mimicking Media-expert Shel Israel’s video show.  The imitation, i.e. the puppet received sponsorhip while the original series was floundering. They irony of all was that Loren owned the domain shelisrael.com, which was simply available for purchase due to an oversight by its rightful […]

Posted in Marketing | Tagged 138media, adamo, brand, Branding, dell, domain, domain ownership, jive, jive Software, loren, marketing, marketing blunders, shel israel, shel puppet, tc50, techcrunch 50 | 11 Responses

Live Mesh or Live Sync?  Microsoft’s Branding Problem (One of Many).

Live Mesh or Live Sync? Microsoft’s Branding Problem (One of Many).

By Zoli Erdos on November 21, 2008

Live Mesh or Live Sync?   It looks like Microsoft is still suffering from chronic productitis and branditis: two competing, overlapping products are being touted today:  Live Mesh is obviously not new, it was available since the spring, albeit barely live then.  In the meantime it improved, can actually be installed and runs more or less […]

Posted in Marketing | Tagged Branding, foldershare, live mesh, live sync, marketing, messenger, microsoft, msn

Inbound Marketing, Sales & Customer Advocacy

Inbound Marketing, Sales & Customer Advocacy

By Zoli Erdos on November 20, 2008

Connecting the dots is the tagline on my personal blog, for a good reason: I enjoy reading individual pieces and discovering the common theme in them.  Such two articles are a guest post on CloudAve by a practicing SaaS CEO, Julian Shakespeare Stone: To Sell or Not To Sell, and Rick Burnes’s piece @ HubSpot […]

Posted in Marketing | Tagged Branding, brands, content, customer advocacy, employment, inbound marketing, inbound sales, job market, marketing, saas, sales, seo, social media, software sales, support | 2 Responses

Trust the Cloud, but Have a Backup Plan. Google Lockouts are not Fun.

Trust the Cloud, but Have a Backup Plan. Google Lockouts are not Fun.

By Zoli Erdos on October 20, 2008

Just about every few month we get a high-profile case of someone getting shut out of their Gmail and other Google services.  Google is notorious for freezing accounts without a warning, often in the users defence, i.e. when they detect probability of hacking. When you’re Loren Baker, Editor of Search Engine Journal and blog about […]

Posted in Security | Tagged backup, Branding, customer service, domains, gmail, google, Small business, smb, synchronization, syncplicity, zoho mail | 3 Responses

feed mail facebook twitter linkedin

Sponsor Posts

    No feed items found.

    No feed items found.

Cloud Tweets

Tweets from @ZoliErdos/cloudave-widget

Popular Posts

  • Home
  • Blog
  • Growth Equity Investors are Hedgehogs; VCs are Foxes
  • The Top 30 Most Respected Venture Capitalists (infographic)
  • The Evolution of IT Towards Cloud Computing
  • SaaS Business Model Competitive Advantage Revisited
  • Fixed Assets an Important Piece of the Puzzle
  • About

Archives

Authors

  • Adron Hall
  • Chirag Mehta
  • Christian Reilly
  • Dan Morrill
  • Derek Pilling
  • Hutch Carpenter
  • Jarret Pazahanick
  • Jason M. Lemkin
  • Joel York
  • John Taschek
  • Krishnan Subramanian
  • Mark Suster
  • Michael Krigsman
  • Ofir Nachmani
  • Paul Miller
  • Quinton Wall
  • Randy Bias
  • Robert Duffner
  • Sadagopan
  • wprss
  • Zoli Erdos
Sponsored by: