Joining the dots with travel data
The travel industry has much to gain — and much to offer us, its customers — through smarter use of the data it already collects. This shouldn’t, as I’ve argued before, be a substitute for employing, training and empowering good people. But as an adjunct to what they can do, it has the potential to deliver experiences that […]
Is an informative error message really so hard?
I was on the British Airways web site this morning, checking to see whether or not I could upgrade my flight to San Francisco for next week’s Tech Field Day. And this was British Airways’ wholly useless and uninformative response; So does that mean something’s broken on the web site? Does it mean there are […]
A tale of two conferences
A somewhat hectic June concluded with my second trip of the month to California. Whilst the first excursion led to Santa Clara and an interesting insight into attempts by Hitachi Data Systems to reinvent its relationship with the wider community, the second journey took me to San Francisco and a pair of events that lie […]
